Product Marketing Specialist

Product Content Marketing Specialist page is loaded

Product Content Marketing Specialist

Apply locations Sydney, NSW time type Full time posted on Posted 8 Days Ago job requisition id JR589

Why Tyro?

At Tyro, we’re into business big time. Through our integrated payments, banking and lending solutions, we’re here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to deliver simplified payments and seamless business banking to our customers. We’re proud to power more than 73,000 merchants across Australia and to work with more than 700 partners to create seamless experiences for hospitality, retail, services and health providers.

It starts with You.

Just like our customers, we’re obsessed with the success of our people. So, when you come onboard, we’ll give you all the support you need to do your best work. Our close to 600 Tyros are a highly collaborative team , so you’ll get to work with smart, motivated and friendly people across Tyro . We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a r eal impact. A s we continue our mission to shake things up and make payments the easiest part of doing business, you’ll have the opportunity to learn new skills with hands-on experience, further your career , and help unleash the potential of our customers , one payment at a time.

Step inside life at Tyro here .

About the role:

As a Product Marketing Specialist at Tyro, you will play a critical role developing compelling value propositions, customer narratives and product content through deep understanding of Tyro’s products, customers and competitors. You will also play a key role in taking new products and features to market through effective GTM motions. The successful candidate will work X-functionally with our Marketing, Product, Partnerships and Sales functions by identifying and delivering on product marketing needs across the organisation to impact a range of business and customer outcomes

What you'll do:

- Create high-quality, segment-specific product content (e.g., blogs, videos, web copy) with internal/external partners.

- Manage and maintain a library of product marketing content, ensuring accuracy and compliance.

- Track and optimise content performance using analytics tools; inform strategies across the buyer journey.

- Collaborate cross-functionally with Product, Sales, Partnerships, and Marketing to deliver GTM assets.

- Develop deep knowledge of our customers, competitors, and products to shape content and messaging.

- Conduct customer research to test product-market fit, value props, and messaging.

- Lead GTM activities for product/feature launches, including CVP and messaging development.

- Map and optimise product messaging across the buyer journey.

What you'll bring:

- Proven experience in Product Marketing (ideally in Tech, SaaS or Financial Services).

- Strong copywriting and communication skills.

- Experience developing content with creative teams or agencies.

- Familiarity with CMS tools and analytics platforms.

- Skilled in customer research, persona development, and segmentation.

- Strong project management skills and ability to juggle multiple priorities.

- Bonus: Knowledge of the Australian payments or banking industry.

What’s in it for you?

We’ve worked hard to create an environment that’s big on diversity, inclusion, and flexibility, and one that suits the changing needs of team members across Australia. Here are just some of the things Tyros tell us they love about working here.

You’ll also receive:

- A mix of in-office and remote working

- Learning and career development opportunities

- 16 weeks paid primary carers leave

- 12 weeks paid secondary carers leave

- Annual team-based volunteer day

- Birthday Leave

- Power Up Day (Additional day of leave )

- Weekly team social events, snacks, craft beer and wine, ping pong and video games

- Taco Tuesdays

- Mental health and wellness initiatives

- Novated leasing

Tyro is committed to a diverse, inclusive workplace where everyone thrives.We welcome applicants of all backgrounds and are an equal opportunity employer . If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.

Still with us?

If you’ve got this far, then you might just be a great fit for us. Don’t tick all the boxes above? That’s ok, apply anyway and our Talent team will review your profile - you might be a fit for future roles.

#LI -Hybrid

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It starts with You.

Just like our customers, we’re obsessed with the success of our people. So, when you come onboard, we’ll give you all the support you need to do your best work. Our close to 600 Tyros are a highly collaborative team , so you’ll get to work with smart, motivated and friendly people across Tyro . We are fast paced and innovative and strive to live our values everyday – commit to greatness, stay hungry, wow the customer, be good and win together We are big enough for you to have opportunities to have a career at Tyro and small enough that you can have a r eal impact. A s we continue our mission to shake things up and make payments the easiest part of doing business, you’ll have the opportunity to learn new skills with hands-on experience, further your career , and help unleash the potential of our customers , one payment at a time.

Wow the Customer - We love our customers and we want them to love us too.
Be Good - We're open and transparent, and we do the right thing - even when nobody's watching or it's really hard.
Commit to Greatness - We think big, move fast and dare to be different. We're always asking "what's next?"
Stay Hungry - We ooze passion and determination and we play as a team to win.
Win Together - We are a united team. With growth mindsets and without ego, we embrace diversity to collaborate, innovate and accelerate.

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