Audience Specialist

3 days ago

Docklands, Australia Medibank Full time

**Will you actively create a healthier future for tomorrow?**

At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.

**Our Story**:
Home Support Services (HSS) which is part of the Medibank Enterprise, has been providing in-home healthcare services since 1989. We understand that Australians want more choice over where and when they receive care. Where clinically appropriate, our national home healthcare business, Home Support Services (HSS), offer people the flexibility of receiving healthcare and support services in alternative settings to hospitals, wherever they call ‘home’.

**The Opportunity**

This newly created role is a great opportunity for an experienced Analyst looking for a chance to make a real impact on an organisation. Acting as a trusted advisor to key internal stakeholders, you will have a great balance between the technical and commercial by way of extracting and analysing information as well as informing the business on how to best utilise the data to ensure best commercial outcomes.

**Key responsibilities will include**:

- Implementing robust and repeatable data extraction processes to enable effective and compliant execution of campaigns and contact management strategy.
- Maintaining campaign information maps, ensuring new data is available for campaign management and existing sources has desirable quality and reliability.
- Providing campaigns/trigger leads to channels to support retention and advocacy objectives as well as increase upsell and cross-sell.
- Ensuring all processes are compliant to regulatory requirements including PHI Act, Privacy Act, Spam Act, National DNC Register, Fund Policy Community Rating, Privacy Act and Spam Act.
- Reviewing, monitoring and reporting on customer contact performance against the marketing plan business targets and category strategy (includes meeting company reporting timelines).

**About You**

You will have a commercial mindset with a passion for process improvement - challenging the status quo and creative input is encouraged. A natural communicator, you will be confident in building solid working relationships with and providing expert guidance to stakeholders at all levels of the organisation. As this role is a key influencer in business decisions that drive revenue growth for Medibank, excellent influencing abilities are a must. In terms of technical skills you will have:

- qualifications in statistics, marketing, business, mathematics, computer science or similar.
- demonstrated experience in a campaign data management role
- Previous experience of contact/response management systems (SAS or UNICA) as well as programming in statistical software packages (SQL, SAS preferred)
- Proven experience in using analytical insights to provide accurate advice to senior stakeholders and influence decision making

**A career with us**

We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.

All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.

**To start small and impact bigger.

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