
Local Store Marketing Specialist
5 days ago
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018 by the combination of Essilor and Luxottica, our Company combines two centuries of innovation and human endeavour to elevate vision care and the consumer experience around it. We are home to the most loved and widely-recognized vision care and eyewear brands in the world. Our proprietary eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands. Our advanced lens technologies include Varilux, Crizal, Eyezen, Stellest and Transitions. We offer superior shopping and patient experiences with a network of 18,000 stores including world-class retail brands like Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and GrandVision.
Every day, EssilorLuxottica’s 180,000 employees in 150 countries work towards a common mission to help people see more and be more. In 2021, the Company’s milestones included a collaboration with Meta to launch Ray-Ban Stories smart glasses; the acquisition of GrandVision bringing 39,000 new employees into our family; expansion of our International Employee Shareholding community, and the launch of Eyes on the Planet, our strategic approach to sustainability.
In Australia and New Zealand, we operate the iconic retail and eye care brands: Sunglass Hut, OPSM, Ray-ban and Laubman & Pank.
**Abount Us**
A global retailer isn’t just about the high-end luxury products; it’s about bringing **the customer experience** alive in everything we do. OPSM and Laubman&Pank are passionate about bringing on board team members who live and breathe their customers, their team, and their brands.
OPSM and Laubman&Pank are part of something bigger; part of EssilorLuxottica’s global family, we are home to the world’s best luxury and lifestyle brands Prada, Ray-Ban, Oakley, Tiffany and Co. CHANEL, Oliver Peoples to name but a few. We are looking for someone to develop, plan and deliver localised marketing activities designed to engage our Optical retail brands with local communities and drive traffic in-store.
**The Opportunity**:
As the Local Store Marketing Specialist for our Optical retail brands, you would be responsible for:
- Work cross-functionally to develop and execute localised campaigns and collateral to address specific business objectives, increase awareness and drive traffic to stores.
- Develop tools and collateral that aligns with campaigns to support the stores in activating their local community.
- Work closely with our stores, field team and center management teams to plan and coordinate local-store marketing initiatives and activities.
- Create dedicated marketing plans and actions to support our new and refurbished stores.
- Brief and coordinate paid media campaigns in collaboration with our media agency with a local focus.
- Create a fun and energetic environment for all to engage
**Skills Required**:
- Prior experience within a marketing role (3+ years)
- Customer-centric
- Ability to read and analyse statistical reports
- Excellent oral and written communication skills
- Strong negotiating and influencing skills
- Organisational and planning skills
- Prioritisation and time management
**Benefits & Culture**
OPSM and Laubman & Pank have a high-performance culture and we are always rewarding with:
- High end fashion products and quality products to be proud to represent
- Product allowance to spend across our retail brands
- Volunteer opportunities through our OneSight EssilorLuxottica Foundation
As an inclusive, team-first company, our people are at the core of everything we do.
We are a highly diverse group of over 80,000 individuals in 150 countries, we are united as one enthusiastic community of dedicated, fun and passionate people. We have always been committed to making the best glasses possible to enable people to enjoy the beauty of life in all its forms.
A unique brand portfolio that includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and prestigious licensed brands such as Giorgio Armani, Burberry, Bulgari, Chanel, Valentino and Versace is among Luxottica's core strengths.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.
We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.
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