Digital Marketing Automation Specialist

2 weeks ago

Gold Coast, Australia Just Digital People Full time

Our client is on the lookout for a highly skilled and motivated Marketing Automation Specialist to join their team. You will be responsible for developing, implementing, and optimisng automated marketing campaigns across various digital channels. Your primary objective will be to drive customer engagement, lead generation, and revenue growth through the effective use of marketing automation tools.

**Responsibilities**:
Collaborate with cross-functional teams to develop marketing automation strategies aligned with business objectives.
Implement lead scoring models to identify and prioritize high-quality leads for the sales team.
Monitor campaign performance, analyze data, and provide actionable insights to optimize campaign effectiveness.
Conduct A/B testing and recommend improvements to increase conversion rates and customer engagement.

**What you have**:
2 + years in a similar position
Strong understanding of ActiveCampaign or a similar CRM platform
Solid knowledge of digital marketing principles and best practices.
Analytical mindset with the ability to derive insights from data and make data-driven decisions.

Sound like you? Waste no time - apply, reach out via:
0466 422 294

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