Digital Content Marketer

5 days ago

Sydney, Australia Coadys Personnel Full time

This is a fabulous opportunity for a passionate and motivated Digital Marketing professional to join an established and rapidly expanding organisation offering state-of-the-art Payment and Finance Products to clients.

Reporting to the Chief Revenue Officer and joining a firm who are entering a period of digital transformation, you will take ownership of driving customer acquisition, conversion and retention through the delivery of a content-led marketing strategy. This is a hands-on and highly collaborative role that will own and manage the digital marketing function across several brands including website design, social media management, content management and channel partner communications.

Specifically you will:

- Help define and execute the digital marketing strategy
- Work cross-functionally with Sales, Marketing, Product and Channel Partner teams to deliver engaging campaigns across multiple channels (EDM, search, social, display, affiliate etc)
- Develop segmentation, acquisition and retargeting strategies to optimise the effectiveness of digital campaigns in line with core marketing calendar and tactical initiatives
- Take ownership of the end-to-end process of campaign creation from briefing to deployment
- Manage the search, display and social campaigns in Google Ads and LinkedIn Ads
- Own and deliver the content strategy to drive awareness
- Manage external agencies to support the website design, build and delivery
- Provide analysis and reports with data-driven insights and recommendations

To be considered you will have:

- A minimum of 1 year of experience in executing and optimising marketing campaigns across multiple channels
- Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM etc
- Strong written skills with the ability to write and edit marketing content with meticulous attention to detail
- Hands on SEM and SEO experience ideal
- The ability to work well independently and under pressure

This dynamic team all work remotely however with a parent company who have offices in every state, there are hot desks available Monday to Friday. The team also get together at least a few times a year for social / team building events. All staff are offered full platinum gym membership, provided with a laptop and mentorship and support to genuinely help build your career with a Company who expect to double in the next 12 months.

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