Creative Campaign Manager

9 hours ago


South Melbourne, Australia Dentsu Full time

As a Creative Campaign Manager, you receive and interpret briefs from a vast array of clients/brands, and align with MKTG’s insights and strategy team to develop campaign ideas and ecosystems that harness the full spectrum of sport and entertainment marketing. You’ll work with a range of passionate and industry leading product teams, from Sponsorships, Experience & Events, Commercial, research and Insights, PR & Talent, and Stadium activation teams to build creative and innovative solutions.

Job Description:
Creative Campaign Manager

MKTG is an entity of global sports powerhouse dentsu Sports International and operates as the sports and entertainment specialist for dentsu International ANZ, with offices in Melbourne and Sydney.

At MKTG we believe that sport and entertainment have the power to positively impact human behaviour. Taking a purpose-led approach, we help clients to harness the power of sports, entertainment, culture, and community to impact human behaviour through meaningful marketing solutions and experiences. The experiences that we create engage customers, build memorable brands, and deliver value.

Our creative and content capabilities include true insight led ideation, culture-first creative development, experience design, art direction, graphic design, bespoke virtual event platforms, social content, photography, videography, stadium advertising, print, and OOH.

We work with many of the country’s most powerful brands, helping them to navigate connection in sports and entertainment. Clients include Chemist Warehouse, Cadbury, Great Southern Bank, TAC, Jaguar Land Rover, Cricket Australia, World Surf League and many more.

As our next Creative Campaign Manager, you will:
Develop and Implement a Vision: Champion creative development, from ideation to execution. Develop and implement a vision for the project, ensuring that the final product aligns with the overall concept.

Collaborate & Ideate: Work closely with the creative and strategy teams to offer a fresh creative perspective that maximises our clients' brand and business outcomes in sports and entertainment. You will collaborate with MKTG’s Senior Creative Strategist and Creative Director to build and implement campaign responses for new briefs, turning unique insights into highly impactful creative solutions.

Oversee the Production Process: Drive all creative requirements of campaigns through the creative studio team, effectively briefing and ensuring the best outcome relative to client needs. Oversee the production process, including managing the budget, schedule, and coordination of the creative and production teams.

Manage Relationships with Clients and Stakeholders: Manage relationships with clients and stakeholders, ensuring their needs and expectations are met. Unpack ideas in an ‘elevator pitch’ style in front of agencies, clients, and senior members of staff.

Ensure Timely and Budget-Friendly Completion: Ensure the project is completed on time and within budget, addressing any issues that arise during the production process.

Evaluate Project Success: Evaluate the success of the project and identify opportunities for improvement.

A bit about you:

- 3-5 years creating and building ideas for creative agencies or publisher/brand
- A strong portfolio of creative strategy and building insight led concepts and ideas that are channel agnostic.
- The ability to give insights meaning and translate into ideas that are hard to argue with
- Experience in presenting to clients and building trusted relationships
- Experience directing and briefing designers and other creatives to achieve compelling creative output.
- Proven success in taking a briefs and ideas from conception through to implementation.
- Must be proficient in communicating ideas via PowerPoint

Specifically, we’re looking for someone who is;
- Creative - you love originating, developing and communicating new ideas.
- Storytelling - you are a natural storyteller who can spin a yarn that engages and impacts different people.
- Insights & Strategy - you get a kick from crafting a well thought strategy - always asking why, where, when and how.
- Dynamic - you are highly motivated, energetic and thrive working in fast paced, dynamic team environment.
- Collaborate - you work best when you collaborate and are enriched by working with a team to bring to life a concept.
- Sports and Entertainment - you understand and are passionate about sports and entertainment, and the power it has to connect with people.

As Creative Campaign Manager, your role is to manage the client brief from conception to implementation:

- You need to be able to create within in a process that ensures best practice, managing concurrent projects with short deadlines, whilst maintaining high quality output
- You will be comfortable working in a group environment as a contributing member of the creative team, working closely with the broader creative departments to develop ideas that communicate a bra



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