CRM Analyst

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks, and provide for retirement security.

Get to know the business

AIG Australia is a leading provider of insurance products and services for commercial and personal insurance customers. It includes one of the world’s most far-reaching property casualty networks. AIG’s General Insurance offers a broad range of products to customers through a diversified, multichannel distribution network. Operating in Australia for more than 60 years, AIG has established a reputation as a leading insurer and ally to our multinational, corporate and SME clients.

About the Team

About the role

As CRM Analyst, you will be responsible for leveraging CRM to deliver an optimum ROI from our broker engagement and marketing activity. This will be achieved by using data and analytics to learn more about broker behavior, connect more deeply with them to identify opportunity and engage our market at scale, in a cost-effective way. If you enjoy collaborating with colleagues; have a keen interest in analysing data, then this is a role for you.

Once the infrastructure is developed the role will take a leadership position in developing CRM initiatives.

What you need to know

Key accountabilities will include but not limited to:

- Set the framework for how AIG manages contact data; ensuring data is structured and updated.
- Develop campaigns to engage proactively with our market, to drive greater broker advocacy and engagement.
- Measuring return on investment from marketing and AIG broker events a sponsorships activities.
- Work in partnership with marketing team to develop campaigns that reward and recognise broker partners.
- Actively participate in projects and initiatives that support our growth ambitions regionally and nationally.

What we’re looking for:

- Demonstrated CRM experience in the B2B / intermediated general insurance segment. (Essential)
- CRM experience including online sales, developing, and executing growth campaigns.
- Exceptional resource management and prioritization skills with the ability to collaborate and communicate effectively with all levels of an organization.
- Marketing platform experience Eloqua or similar.
- Excellent analytical, communication and presentation skills.
- Experience in successfully engaging with multiple stakeholders and functions.
- Experience with campaign set-up and execution.
- Experience or good knowledge of CRM/Direct marketing and segmentation.
- Collaborate with marketing / broker engagement teams to plan and execute broker communications.
- Understanding of databases and data governance as the key business user of Salesforce.

LI-JC1

We are an Equal Opportunity Employer

American International Group, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At AIG, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

To learn more please visit:

- Reasonable accommodations will be determined on a case-by-case basis.

Functional Area:
SM - Sales & Marketing

Estimated Travel Percentage (%): No Travel

Relocation Provided: No

AIG Australia Limited