Current jobs related to Lifecycle Marketing Manager - Sydney - Latitude IT

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia F45 Training Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new roleAt F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team.As the Lifecycle Marketing Manager, you'll be...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Ecommerce Equation Group Full time

    This is a Lifecycle Marketing Manager role with Ecommerce Equation Group based in Sydney, NSW, AU == Ecommerce Equation Group ==Role Seniority - mid levelMore about the Lifecycle Marketing Manager role at Ecommerce Equation GroupLifecycle Marketing ManagerWork Type: Full-time Location: Sydney CBD, Hybrid Department: MarketingEcommerce Equation is built on...

  • Marketing Lifecycle Manager

    2 weeks ago

    Sydney, New South Wales, Australia beBeeLeadership Full time $150,000 - $180,000

    Transforming workplaces is our mission. We empower working teams to improve continuously.Key ResponsibilitiesDevelop lifecycle marketing strategies that drive revenue growth, customer activation, expansion and retention.Lead a team of lifecycle marketing professionals and foster innovation and continuous improvement.Collaborate with cross-functional teams...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Latitude It Full time

    Start up business within a well established and popular Australian brand- Hybrid working model and a CBD office location- A role with ownership, help develop the CRM and lifecycle marketing strategyAs the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from acquisition...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Tpg Telecom Full time

    Hybrid working arrangement, mix of working from home and the office- Exciting time to join a top 100 ASX listed business with big goals- Highly supportive and fun team environmentThe role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia S2M Full time

    International Fintech launching in Australia- Unlimited career growth potential- $130k to $155k package depending on experienceThis innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle Marketing...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences...

Lifecycle Marketing Manager

2 weeks ago

Sydney, Australia Latitude IT Full time

Start up business within a well established and popular Australian brand
- Hybrid working model and a CBD office location
- A role with ownership, help develop the CRM and lifecycle marketing strategy

As the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from acquisition through to retention.

You will work closely with the other marketing channel owners and report into the Head of Growth. The Lifecycle Marketing Manager will help to define and implement the growing customer engagement and build on the current infrastructure that includes CDP triggered events, granular attributes for segmentation and the opportunity to leverage personalisation, SMS and push notifications.

**Key Responsibilities**:

- Develop and execute the CRM and lifecycle marketing strategy
- Test and learn audience segmentation and targeting
- Develop and maintain a strong understanding of our customer base, their needs, and preferences
- Build and maintain an audience segmentation framework to service commercial and marketing campaign requirements
- Use data and analytics to continually optimize campaigns and improve customer engagement and retention
- Define KPI's and work with data and product to develop processes for campaign reporting
- Continually stay up-to-date with industry trends and best practices to drive innovation and improve our marketing strategies

**Requirements**:

- 3-5 years experience of CRM and Lifecycle Marketing
- Strong analytical skills and experience for creating data-driven decisions through A/B testing, campaign reports, dashboard and analytics
- Advance knowledge in Google Analytics, HTML, Liquid templates and CRMs
- Passionate about tech, activities and adventure
- Strong work ethic and a passion for working in a start-up environment
- Strong written, oral and presentation skills
- Bachelor’s degree preferred