Digital Marketing Analytics Manage

2 days ago

Hawthorn East, Australia Coles Supermarkets Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

***
**About the role**:
A newly created opportunity for a Marketing Analytics Manager has arisen within our passionate and energetic Brand Digital & Design team. This role presents a unique opportunity to build a team and function from scratch, and for one of Australia’s biggest brands

***
**What you’ll be doing**:
Reporting to the Senior Manager Performance & Analytics, you’ll drive the improved sophistication of digital marketing performance reporting for Coles Supermarkets and Online.

You’ll grow and lead a team who continuously improve the way they leverage internal and external data; generating actionable insights that drive trade through Marketing spend effectiveness and efficiency.

**You’ll also**:

- Inform the business on how to best achieve commercial outcomes based on customer patterns, trends, and results
- Improve the efficiency of our current models
- Ensuring all relevant data sources are up to date with accurate information.

**What you bring**:
Tertiary qualified in Advertising/Marketing/Business, you have 8+ years’ experience in a Marketing Analytics, Digital Analytics or Marketing Performance.

You can demonstrate that you’ve led a team of analysts who deliver digital Marketing analytics, insights and reporting (including building dashboards and PowerPoint decks), to support performance sharing with all levels of the business.

***
**You’ll also need**:

- Experience and knowledge of digital marketing platforms and associated data
- Knowledge of B2B and B2C data structures including ecommerce and digital marketing metrics
- Data Modelling to meet required objectives
- Understanding and use of common analytics querying languages such as SQL
- Ability to draw valuable insights from data and communicate them in a simple way
- Excellent verbal and written communication skills and ability to discuss data needs with non-marketing stakeholders.

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 83209

Employment Type: Full time

LI-MAR

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