Marketing Specialist

New Aim is one of Australia’s fastest growing eCommerce businesses - having begun as a humble start-up to the incredible powerhouse that it is today. Sitting within the prestigious category of ‘Top 500 Private Companies’ within Australia, New Aim’s trade revenue sits amongst the top range of Australian online eCommerce.

If you haven’t heard of the New Aim name, chances are you’ve come across our incredible home and lifestyle brands: Artiss, Devanti, Gardeon, Giselle Bedding to name a few. You’ve definitely come across our products if you’re a regular online shopper at Myer, MyDeal, Bunnings and countless other websites. To those in the know, we’re quickly becoming known as ‘the everywhere store’.

We have a new opportunity for a Marketing Specialist to drive our social media strategy, while supporting marketing initiatives across our product brands.

This role reports into our Brand Manager and combines creative content development, analytical thinking, and digital marketing expertise to enhance our brand presence across multiple platforms.

If you're organised, proactive, and ready to grow your marketing career, this is your launchpad.

**The Exciting role**

As our Marketing Specialist you will not only create and drive our social media channels for our brands but you will also bring meaningful insights from the analytics to allow you to enhance our content and channels.

This role is more than social media as you’ll be responsible for up-dates to our Shopify websites, which requires good attention to detail and precise management, to ensure our pricing details and product descriptions are clear and interesting.

In more detail, the role includes:
**Social Media Management**
- Develop and implement comprehensive social media content strategies to support New Aim product brands
- Create and schedule engaging content across social media channels such as; Instagram, TikTok, Pinterest, LinkedIn
- Track and analyse performance metrics to optimise content strategy and provide data-driven recommendations
- Identify emerging social media trends and opportunities to enhance brand visibility

**Content Creation**
- Develop engaging content for social channels that aligns with brand voice
- Generate product descriptions and marketing copy for New Aim product brands
- Collaborate with content creators and influencers to support brand awareness strategies
- Utilise creative tools to produce visual assets

**Website & Digital Marketing**
- Update and maintain product information and pricing on Shopify websites
- Identify opportunities to refresh website content and improve user experience
- Contribute to broader digital marketing campaigns and initiatives

**Analysis & Reporting**
- Analyse campaign performance and provide actionable insights
- Prepare summaries of market trends and industry insights
- Use data and customer insights to contribute to brand strategy development
- Track competitor activities and identify strategic opportunities

**To be successful in this role, you will bring**:

- 2-3 years of experience in marketing or social media management
- Thorough understanding of major social platforms: Instagram, TikTok, Pinterest & LinkedIn
- Experience with content creation and social media management tools
- Excellent written and verbal communication skills
- Strong organisational and multitasking abilities
- Experience analysing data and performance metrics, and bringing meaning to the data
- Proficiency in Microsoft Office Suite (including Word, Powerpoint and Excel) and Google Workspace
- Detail-orientation and ability to manage multiple initiatives simultaneously
- Passion for marketing and hands-on attitude toward all aspects of marketing operations
- Deep understanding of brand strategy, consumer marketing, digital/social media, creative writing, and storytelling

Our culture is truly values-driven, which is what we believe makes New Aim an exciting and great place to work in. If the above sounds like you, we would love to hear from you

Pay: $60,000.00 - $80,000.00 per year

**Benefits**:

- Employee discount

Schedule:

- Day shift
- Monday to Friday

Work Authorisation:

- Australia (preferred)

Work Location: In person