
Brand Partnerships Executive
7 days ago
Job Introduction
The Brand Partnership Executive will support and drive revenue onto premium BBC Channels through the pursuit of sponsorship and Ad Sales opportunities. The Brand Partnership Executive will proactively respond to client briefs, drive new creative executions and ensure the successful campaign management of advertising campaigns sold across the BBC Channel portfolio. The role will work closely in support of the Head of Network Planning to maximise advertising revenue through our Channels business and to exceed targets.
Main Responsibilities
- Support the Head of Network Planning in the day to day relationship with BBC’s ad sales house Foxtel Media in Australia, and Sky Advertising in New Zealand
- Identify key sponsorship opportunities across the Channels business and proactively pitch ideas back to Foxtel Media and Sky
- Work with Programming & Marketing teams to create proposals and decks outlining sponsorship and programming priorities
- Look after the campaign management of sponsorships sold with internal and external stakeholders from sign off to fulfilment to post campaign analysis to ensure the campaign is a success
- Work efficiently and effectively to deliver an advertiser campaign, within budget and time constraints
- Analyse Multiview research data and OzTam ratings data on a weekly basis
- Support the Head of Network Planning & Senior Marketing Manager in promoting adsales trade marketing campaigns and events with BBC Marketing and relevant Foxtel Media / Sky stakeholders
- The Advertising Solutions Executive will need to prioritise workload to maximise opportunities, and be proactive in coming up with sponsorship and partnership opportunities.
**Scope & Impact**
The scope of the Brand Partnership Executive reaches across a wide range of internal and external contacts in Australia & New Zealand, from our Advertising Sales Houses to internal BBC teams.
The role will be responsible, along with the designated Head of Network Planning, in ensuring that all appropriate advertising, programming, ratings and audience information is disseminated and communicated to relevant parties.
Ultimately the position will support the Head of Network Planning on a day to day basis to help drive revenue and reach advertising targets.
**Strategic Planning & Decision Making**
The Advertising Solutions Executive will need to prioritise workload to maximise opportunities, and be proactive in coming up with sponsorship and partnership opportunities.
Strategic thinking is needed to continually evolve the advertising opportunity on BBC Channels to ensure relevance in market and stay ahead of the competition.
**Relationships**
Brand Partnerships Executive will have to manage relationships with:
- Head of Network Planning
- Foxtel Media Strategic Integration team / Sales Teams / Ops & Booking Team
- Sky Sales team
- BBC Internal teams - Programming, Creative Services, Media Planning, Presentation, Marketing, BBC Advertising and the Business Development team
- Previous advertising sales experience, ideally with exposure to TV & Digital Sales
- Superior organisational and administration skills with ability to prioritise workload and manage conflicting deadlines
- Understanding of TV planning metrics and inventory management
- Ability to work in a team and on own initiative
- Well developed stakeholder management & influencing skills
- Excellent attention to detail and the ability to manage comprehensive information
- Exceptional collaboration and organisational skills
- Proactive self-starter with strong project management skills
- Ability to work to tight deadlines under pressure
- Excellent interpersonal, communication and presentation skills
- Ability to develop ideas and see them through to implementation
- A strong understanding of brands and the multiplatform media landscape
- Knowledge and passion for BBC Studios content
- Strong IT skills across all microsoft packages - Excel & PowerPoint are key
About the BBC
Diversity and inclusion matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to elevate the voices and truths of modern life to resonate with audiences.
Package Description
**Role**:Brand Partnerships Executive
**Contract type**:Permanent, Full-time (Hybrid)
**Location**:Sydney
Working for BBC Studios, we are all part of a premium content and production company that inspires global audiences. We are proud to represent some of the world's biggest, most trusted and loved content brands. In Australia and New Zealand, we bring the best of bold, British storytelling to our region through distributing content to broadcasters,
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