Marketing Specialist

**Job no**: 0061563
**Location**:Parkville
**Role type**:Full-time; Continuing
**Department**:Advancement, Communications & Marketing
**Salary**:UOM 8 - $115,137 - $124,622 p.a. plus 17% super
- Design integrated marketing campaigns that cultivate deeper engagement and fuel fundraising success
- Showcase your marketing and people management skills all in one
- Brilliant benefits and a flexible hybrid work environment

**About the Role**
Join us as the Marketing Specialist spearheading integrated marketing campaigns for alumni and donor audiences Leverage your expertise in constituent insights, and value propositions to design personalised campaigns and initiatives that cultivate deeper alumni connections and fuel fundraising success. Collaborate with key stakeholders from across the University, guiding content creation and targeted campaigns for global impact. Analyse, optimise, and iterate - you'll be a strategic storyteller and analyst rolled into one, driving measurable impact for our alumni and donor community. If you're a senior marketing professional passionate about making a difference, we invite you to step into this leadership role and shape the future of alumni and donor engagement.

Your responsibilities will include:

- Develop marketing and communications plans to differentiate alumni and donor programs and value propositions in market
- Ensure a coherent communications strategy across website, eDMs and social media to meet campaign objectives and coordinate the delivery of digital communications in line with agreed strategies and action plans.
- Develop and work with agency partners to implement marketing key campaigns, such as fundraising campaigns, impact reporting, mentor recruitment and large scale events
- Lead and inspire a small team of marketing professionals to deliver high quality work in a fast paced, complex, deadline-driven environment.

**Who we are looking for**
Do you thrive in dynamic environments, making complex decisions with expert judgment? Are you passionate about delivering exceptional stakeholder service and building strong relationships? We seek a collaborative leader who thrives on agility and isn't afraid to challenge the status quo. If you have strong written and verbal communication, and can excel in a fast-paced environment, we encourage you to apply

You will also have:

- Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training.
- Demonstrated successful delivery of marketing communications activities within a large and complex organisation.
- Significant experience in integrated marketing communications, content development and execution strategies, including digital media platforms
- Proven ability to build, establish and maintain relationships and manage multiple stakeholders.

For further information regarding responsibilities and requirements please refer to the attached PD.
- To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check._

**This role requires current valid work rights for Australia.**

**Your new team - “Advancement, Communications and Marketing“**
University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

**What we offer you**
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page

**The University of Melbourne**
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

**Be yourself**
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

**Aboriginal and Torres Strait Islander Applicants*