Public Relations Executive

3 days ago

Sydney, Australia Tourism New Zealand Full time

19-Jun-2025
- TNZ/1868554
- Sydney
- Category:

- Public Relations
- Position Type:

- Permanent - Full Time

Position Description
- Application Close Date:

- 04-Jul-2025
- **Fulltime, Permanent**:

- **Location Sydney**

**About us**|**M**ō tātou**

Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.

**What will you be doing**|** **Ngā whainga**

This is an exciting Public Relations opportunity based in our Sydney office. Reporting to the Public Relations Manager you will be required to implement the Public Relations and Communications strategy for Australia and to raise appeal and preference for New Zealand as a holiday destination through storytelling and earned media, in ways consistent with Tourism New Zealand's Four-Year marketing strategy.

You will support with press engagement across print, online and broadcast media.

You will utilise your superb communication skills to engage a wide variety of stakeholders while fostering positive relationships with our agencies, local media, industry and the travel trade. You will pitch and champion content via the global newsroom for Australia, seek out media opportunities and respond to inbound media enquiries.

**What you will need**|** **Ngā pūkenga mō tēnei tūranga**
- Proactive and dynamic Public Relations Executive with min 4 years' experience working in public relations or communications - ideally within an international or commercial environment.
- An understanding of the Travel and tourism industry is ideal.
- Be someone who has your finger on the pulse, able to bring new ideas, champion campaigns, and lead our reporting function for Australia.
- Experienced leading projects that drive organisational growth, turning vision into tangible results that create impact.
- High attention to detail
- Exceptional writing skills and a passion for storytelling.
- Experience liaising directly with journalists.
- Be well networked, with sound knowledge of the Australian media landscape.
- You will know a good story when you see it.
- Flexibility is required as the role may require some travel,

Māori culture is an integral part of both New Zealand and Tourism New Zealand, therefore an appreciation and strong commitment to Te Ao Māori is essential.

**Sound like you**|** **Māu rānei**

If you are a communications star with creativity, innovation and relationship building at your core, and have an appreciation for driving opportunities, then this is the role for you.

You will get the opportunity to work alongside an award-winning team including agencies, and become part of a fun, global whānau (family) with shared goals of enriching New Zealand and taking the 100% Pure New Zealand brand to the world

For more role-specific information, please view the position description.

**Applications close: Friday 4**th** July**

**Join our global whānau |**Hono mai ki te whānau o te ao whānui

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