Public Relations Account Executive – Technology Practice

Overview

Public Relations Account Executive – Technology Practice

Current Organization

Navigate Communication is a highly specialised communications firm based in Melbourne and Sydney, Australia that practices in digital communications, media relations, public relations, regulatory relations, investor communication, and crisis communications. The firm specialises in working with challenger companies that are agile and compete against large incumbent firms. The firm’s strategies focus on utilising communications activities to achieve a desired commercial outcome or to remake a market environment through digital, regulatory, political or media driven influence.

You are

An inspired, driven and creative individual who believes in providing outstanding customer experiences and service and comes to work energised and ready to carry that spirit of doing excellent work on behalf of clients. You appreciate the opportunity to work with people who encourage, challenge, and support one another to do their best work. You are also a self-starter, capable of working in a high-growth, fun and very fluid environment, and you are passionately interested in how technology can drive societal and economic change. You are also a storyteller who can explain complex ideas in simple, newsworthy ways.

Benefits

- Attractive, market competitive remuneration package

- Client outcome focused culture – no overburdened bureaucracy

- Self-starter supportive environment

- Mentoring and career guidance from some of Australia’s most experienced and successful communications specialists

- Trusted environment with a knowledge sharing environment

Responsibilities (Essential Functions)

Essential functions as defined are illustrative only and not a comprehensive listing of all functions and duties performed by this role. Essential duties and responsibilities may include, but are not limited to, the following:

- Write press releases, news stories, articles, case studies and product pieces

- Communicate press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in our clients’ stories and news

- Respond to phone calls and emails from journalists

- Arrange interviews and editorial meetings with key journalists for clients’ spokespeople — in person or over the phone — and facilitate these meetings where appropriate

- Monitor media coverage and report results to the wider team and clients

- Attend client events and industry conferences

- Work with clients on content and execution of their social media profiles to enhance and amplify their content and news

- Generate and deliver analytics reports on media coverage for clients and competitors, social media impact, website traffic, engagement and other quantitative impacts of communications activities

- Brainstorm and develop cut-through ideas for communications campaigns and execution

- Write newsworthy opinion pieces/by liners for technology publications and meet client deadlines

- Excellent written communication skills essential

Leadership, Teamwork and Personal Skills

- Must be a confident communicator and presenter

- Must possess excellent verbal and written communication skills

- Must possess excellent organizational and planning skills

- Have a full understanding of media needs and media relationships

- Be proactive, reliable, responsible and accurate with attention to detail

- Possess the ability to keep information confidential

- Tactical understanding of all primary social media platforms

- Ability to work in time sensitive environments and under deadline pressure

- A wide degree of creativity and latitude

- Self-motivated with a positive and professional approach to management

- Strong teamwork skills

- Desirable: understanding of the Australian technology landscape (e.g., cloud, service provider markets, networking infrastructure, IT security)

Education

Bachelor’s degree or equivalent in Marketing, Commerce, Public Relations, Journalism, English, or Communications.

Past Experience

Past experience in technology, journalism, sales, internal/external communications/digital or marketing highly desirable. The role will involve working with several of the firm’s technology clients in an assistant account director role or account director capacity.

Remuneration and Career Path

Market competitive compensation and bonus programs. Navigate is a boutique agency, and a pathway to partnership for the right candidate is possible.

Work Location

Sydney or Melbourne

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