Digital Strategist

We also acknowledge the Traditional Owners of Country throughout Australia and the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.'¯

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Role

We are looking for an experienced digital marketer commencing 1 February to join our ambitious marketing team in SBS On Demand to work on a range of exciting activities across different channels and platforms. Reporting into the Marketing Lead, you will work in a cross-functional team to support the implementation of always-on performance marketing to attract new viewers and retain existing ones.

The role will proactively:

- Demonstrate a strong audience and data-led understanding of strategic marketing planning so you can define, brief, lead and optimise effective digital initiatives'¯
- Lead relationship with programmatic media agency, including driving briefing sessions, interrogation of responses and ongoing optimisations.'¯'¯
- Collaborate with internal and external teams (including but not limited to, programmatic and publisher agencies) to create and implement best-in-class digital and social content-driven campaigns including the assessment of technical and social requirements and scope, devising KPIs, media planning and content suggestion and inspiration.'¯
- Participate in creative ideation sessions to ensure best in class digital and social concepts.
- Plan and execute always-on performance marketing including audience targeting, creative briefing, copywriting, ongoing scheduling, monitoring and optimisation of content.'¯
- Be audience obsessed and understand the digital behaviour of audiences in order to adapt campaigns to their changing needs.
- Trial new platforms and test and learn opportunities to drive efficiencies and stronger results, sharing learnings with the team.'¯
- Deep-dive into social media and digital analytics to understand performance and provide actionable insights backed by data in post-campaign reports.
- Stay on top of industry changes in digital media and support innovative formats, techniques and products to ensure we are always ahead of the curve.
- Proactively suggest new means of refining the campaign process with strategic recommendations or projects.
- Work alongside our product and curation team to ensure seamless customer journeys for our audiences

About you'¯

You'll be ready for your next big challenge and come equipped with:

- Proven demonstrable experience in digital marketing roles (media experience highly regarded)
- Demonstrated experience using data and audience insights to make informed marketing decisions and communicating the success of these decisions to stakeholders
- Excellent analytics and insights skills and experience, across a range of reporting platforms, including Facebook and Google native, Adobe Analytics, Google Analytics, Tableau or similar.
- Demonstrable ability to set up, monitor, analyse and optimise ad sets across Facebook Ads Manager, Google Ads and other paid platforms.
- Very strong understanding of Martech platforms, and use of 1st/2nd/3rd party data in paid/owned/earned marketing activities.
- Very good knowledge of SEM and SEO principles, including keyword research.
- An analytic mindset that consistently challenges our ways of working and proactively finds new and innovative ways to deliver on our KPIs
- Experience with CRM (valued but not mandatory)
- Excellent communication and presentation skills
- Strong collaboration skills, and the ability to lead strong interpersonal relationships with genuine intent
- Being an advocate for the values and culture of SBS
- Feel like you meet most, but perhaps not all, the criteria listed? Then send through your details; whilst we have specific requirements in mind, we can look at how we may be able to bridge any gaps.

This role is a 12-month FT maternity leave cover commencing 1 February. The role is a hybrid-based role in our Artarmon offices.

Why work with us
- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work. You'll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our wor