Marketing Specialist

3 days ago

Greater Brisbane QLD, Australia Stockland Full time

Due to growth, we have multiple opportunities to join Stockland working on a large-scale Masterplanned Community on the Tweed Coast.

Based in the Brisbane Head office with travel to the project site, you will be responsible for exciting developments on the Tweed Coast. Your key deliverables to maximise profit centre performance by developing and implementing innovative project marketing strategies and practices, supporting the delivery of the project vision and outcomes.

**About the role**

You’ll be participating in helping to drive a high-performing team by devising and embedding improvements to the customer journey, and engagement strategies across the asset/s you manage.
- Develop and implement marketing strategies and practices that supports the asset/s vision and values
- Ensure Residential Local Area Marketing (LAM) planning framework is used to leverage the Stockland brand, acquire new leads and support the achievement of sales targets for the business
- Manage eDM and social media content and communications to customers
- Build and maintain relationships with external suppliers, provide high quality briefs that achieve high quality outputs and meet budget and deadlines
- Maintain asset marketing business plans and FY strategies. Contribute to Project Control Groups (PCG), liveability action plans and place visioning strategies
- Ensure community development initiatives are integrated into LAM plans and executed accordingly
- Review and interpret data to provide key insights and drive a culture of community insights to assist decision-making at a project level and enhance marketing and sales strategies
- Review and evaluate competitor marketing activity and changing consumer trends to incorporate learning’s into national and local campaign development and execution
- Manage and monitor the marketing expenditure and reforecasting in line with agreed annual budgets to minimise overspend impacts
- Assist the Regional Marketing Manager to develop other projects for business improvements as required

**About you**
- Appropriate tertiary qualifications
- 5+ year marketing experience, including technical knowledge related to production of marketing materials, signage journeys, developing and executing strategies
- High attention to detail, ensuring clear, accurate, and effective communication
- Project management expertise
- Experience managing external agencies and suppliers
- Budget managing experience

**The Stockland Proposition**

At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.

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