Content Marketing Specialist

1 week ago

Brisbane, Australia IAG New Zealand Full time

Create impact as a **Content Marketing Specialist**

Join the largest general insurance group in Australia and New Zealand.

**YOUR ROLE**

Joining our Retail Insurance Australia (RIA) CXM Customer and Product Communications team, your primary role is to ensure the quality of our content and experiential campaigns to delivery with the customer at the centre of your thinking.

You’ll work with the Brand Comms team, Strategy and Customer Insights team, agency partners and internal stakeholders (CXM and Digital Business teams) to create messaging that delivers on strategic marketing priorities and messages throughout the year.

This role requires cross functional engagement, working across multiple teams both within IAG and through external partners. You’ll manage a program through to the finish line with attention to detail. The ultimate goal is to give our brands momentum and leadership in the marketplace, produce world-class content, and grow customer numbers.

**ABOUT YOU**
- You must have a deep understanding of project management and omnichannel campaigns
- You must possess a degree in a media, communication or recognised related field
- A proven track record for running campaigns that deliver high engagement and business results
- Ability to manage budget and publish campaigns in a timely manner
- 4+ years’ experience in integrated marketing roles in agency or client side is desirable
- Curiosity and keen eye for strong creative and copy that will engage
- Ability to know what great content is and push back on suppliers or creatives until the content is fit to publish
- Leadership and negotiation skills essential in content production and management

Applications close **Monday 17 February 2025 at 23:59pm AEST.**

Joining **IAG**, you’ll have access to a raft of benefits from across the IAG group:

- Boosted superannuation with 13% as standard
- Dedicated career growth programs, including the award-winning IAG Academy
- A certified Family Inclusive WorkplaceTM
- Work from home and many more flexibility options with myFlex
- Discounts on every day and special occasion items
- Energy transition opportunities to help us be net zero by 2050

**ABOUT US**

We're IAG, the largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping, supporting ambitions and making insurance accessible.

As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day. We celebrate all viewpoints shaped by life experiences and culture and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.

Learn more about who IAG is here.

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