Marketing Content Specialist

2 weeks ago


Brisbane, Australia Shell Energy Full time

Be part of high performing team with a great team culture
- We invest time in our people and help them chart their own career trajectory
- We prioritise respect for each other, our customers, communities & stakeholders

**The world’s biggest challenge needs you, here.**

Big challenges require big solutions. And the transition to a net-zero world is about as big as it gets. Working at Shell Energy - one of Australia’s leading energy retailers - puts you at the heart of that endeavour.

**Lead the change, from the frontline**

As a valued member of our Marketing team, the
**Marketing Content Specialist - B2B** is responsible for the delivery of Shell Energy’s B2B content strategy and execution, as part of the overall business marketing plan.

Based in
**Brisbane**, the role reports to and supports the Senior Marketing Manager -B2B, to deliver the objectives of cost effectively increasing awareness and driving consideration within target segments for the Shell Energy brand and for the Energy B2B Retail and Energy Solutions businesses, while supporting retention through deepening relationships with existing business energy customers. The commercial outcomes of these objectives are the growth of the B2B business and increasing brand awareness.

With respect, integrity and honesty, you will:

- Assist with the development, and responsibility for the implementation of the B2B content marketing program across all channels;
- Work with business stakeholders to provide content support, generation/delivery framework recommendations, delivery plans and implementation for content across digital channels or platforms to support business objectives;
- Coordinate and manage the content calendar including amplification through social media channels, website and other relevant channels (in collaboration with the marketing and comms teams);
- Create engaging content (including, but limited to, long and short form articles, web copy, infographics, video scripts, social media posts, etc.) in accordance with Shell Energy brand communication guides, and in alignment with the agreed marketing strategy;
- End-to-end ownership and delivery of Shell Energy’s regular newsletter to subscribers including planning of topics, writing of articles, image selection and performance reporting;
- Management of the content hub ensuring all content is easily findable (web and internally) with a focus on streamlining production and creative use of existing assets.
- Actively research and suggest recommendations, ideas and strategies based on market trends, industry changes and customer insights;
- Editing of direct to customer, intermediaries and internal comms, including final approvals;
- Measure, track and reporting on content delivery and performance, and future opportunities; and
- Briefing external agencies to develop content, as required.

**What you’ll bring**

Here’s what you’ll need to thrive in this role:

- Experience with B2B content marketing including content design, production management and distribution;
- Copy writing, copy editing and proof-reading experience;
- Basic website update capability (WordPress);
- Understanding and compliance to Marketing Codes of Conduct;
- Understanding and compliance to ‘Do Not’ Registers (DNCR, DNMR and relating);
- Basic desktop design capability preferable (e.g. Powerpoint) desirable;
- Ability to perform under pressure, use judgement, and deliver commercially sound outcomes;
- Highly motivated, resilient, hardworking, with a strong sense of team ownership and producing high-quality work;
- Understanding of the retail energy industry and the C&I market and/or a basic understanding & compliance to Energy Law, Rules & Regulation, desirable.

**Why join our team?**

Every day, our people bring deep expertise, true innovation and investment to help our customers - and the world - reduce their environmental footprint. You can be part of that change.

Here are the top reasons why our people choose us:
**Purpose **that you can see. As a
**Marketing Content Specialist - B2B**, you’ll have the best shot at energising a better future, one customer at a time.
- **Work **that’s interesting, innovative and high impact. We hope you’ll love the challenge and opportunity to achieve - for our customers and for you.
- **People **who bring the expertise and drive to succeed. Our Marketing team is respectful, inclusive, and supports connection and collaboration.

We think you’ll love it here too. Some of our benefits include:

- Competitive remuneration packages, including an attractive incentivised bonus program.
- Generous paid parental leave options that give team members more time to enjoy what matters most.
- Flexible working arrangements, with modern workplaces and technologies that support new, hybrid ways of working.
- An Employee Assistance Program for you and your family when you need it.

Visit our careers site to find out more.

Read the stories of our incredible people.

**Jo



  • Brisbane, Queensland, Australia Mater Health Services Full time

    Mater Foundation are looking for a Content Marketing Specialist to join the team This excitingfull-time role is maximum termcontract covering a 15-month parental leave period. The position will be based at our Newstead campus, offering a hybrid 60/40 work from home model. There is also potential for the right candidate to work part-time at 0.8 FTE per...


  • Brisbane, Queensland, Australia Mater Health Services Full time

    Mater Foundation are looking for a Content Marketing Specialist to join the team This excitingfull-time role is maximum termcontract covering a 15-month parental leave period. The position will be based at our Newstead campus, offering a hybrid 60/40 work from home model. There is also potential for the right candidate to work part-time at 0.8 FTE per...


  • Brisbane, Australia IAG New Zealand Full time

    Create impact as a **Content Marketing Specialist** Join the largest general insurance group in Australia and New Zealand. **YOUR ROLE** Joining our Retail Insurance Australia (RIA) CXM Customer and Product Communications team, your primary role is to ensure the quality of our content and experiential campaigns to delivery with the customer at the centre...


  • Brisbane, Australia Virgin Australia Full time

    **Work type**: Max Term**Location**: Brisbane, Sydney**Job type**: Marketing & Communications**Applications close**: **Marketing Specialist Corporate Content**: Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do...


  • Brisbane, Australia Megaport Full time

    About The Role Working for an industry-leading tech company on a global stage, you will be responsible for designing, implementing, and managing Megaport’s content marketing strategy while assisting with content delivery in strategic partner marketing, product marketing, corporate communications, and investor relations. Building and managing a content...


  • Brisbane, Queensland, Australia beBeeContentMarketing Full time $120,000 - $140,000

    Looking to take your content marketing skills to the next level? Mater Foundation is on the hunt for a skilled Content Marketing Specialist to join our team.Job Description:This full-time role will see you work closely with cross-functional teams to develop and execute engaging content across digital platforms. Your primary objective will be to enhance brand...

  • Marketing Assistant

    4 weeks ago


    Brisbane, Queensland, Australia Inception Marketing Full time

    Get AI-powered advice on this job and more exclusive features.Inception Marketing is a fast-growing marketing consultancy aimed at helping businesses discover what exceptional marketing looks like. We're currently on the lookout for a casual Marketing Assistant (approx. 16-20 hours per week) to help us in the day-to-day operations of our business. This...

  • Marketing Assistant

    4 weeks ago


    Brisbane, Queensland, Australia Inception Marketing Full time

    Get AI-powered advice on this job and more exclusive features.Inception Marketing is a fast-growing marketing consultancy aimed at helping businesses discover what exceptional marketing looks like. We're currently on the lookout for a casual Marketing Assistant (approx. 16-20 hours per week) to help us in the day-to-day operations of our business. This...

  • Content Creator

    16 hours ago


    Brisbane, Australia Micromine Full time

    **About Us** Founded 39 years ago, Micromine is a leading provider of next-generation technology for the mineral resources industry. With 22 offices globally, we are one of the world's premier mining software companies, with our solutions used in more than 90 countries, including over 50 mine sites and 3,000 projects. **What We Offer** An established...


  • Brisbane, Australia TROOCOO Pty Ltd Full time

    Creative and strategic role - Highly regarded technology organisation - Collaborative, friendly, and open culture **Company** Our client is a leading ASX company with operations that span across Australia and globally. They are seeking an experienced Communications & Content Specialist to join their established multi-functional marketing team and deliver...