Marketing Specialist

ESL Australia is growing and we’re looking for a Marketing Executive who will be responsible for marketing Australia’s largest portfolio of gaming / Esports events and leagues, with a focus on growing our fan base.

This position is a fantastic opportunity for anyone who's passionate about the exciting and dynamic world of Esports and Gaming in the ANZ region.

ESL collaborates with top-notch renown brands and game publishers to organise, plan and run large scale events online and offline globally.

Join us in our mission to **Create a World where Everybody can be Somebody.**

**The Role**

As our marketing executive, you’ll act as a leader within our marketing team, with the primary focus of growing our fan base and keeping those fans engaged.

The role suits a jack of all trades that is adaptable and enjoys tackling a diverse set of challenges. You’ll need to juggle marketing of multiple products at the same time. Ranging from our broadcasted leagues like ANZ Champs as we try to drive viewership, to our events like Dreamhack Melbourne as we aim to sell tickets and delight fans through live experiences. Add in a dash of co-branded program marketing, some work with our sponsors, and corporate B2B marketing for the ESL brand for good measure.

Having good time management and decision making skills is critical as you’ll need to choose carefully what to focus your attention on, and when. Across these different products, you’ll be responsible for the marketing planning process and the execution of your own plans.

A big part of your role will be coming up with new creative ideas and campaigns that will engage the gaming audience. If you’re a creative self-starter, with big ideas and even bigger drive to make them happen, then you’re perfect for this role.

**Core Responsibilities**
- Content strategy and planning
- Planning & execution of marketing plans and campaigns
- Oversight and management of PR, community & social media functions (Attracting and working with Gaming influencers, pro at Social Media Marketing on platforms like Twitter, TikTok, Instagram, familiar in audience engagement in the gaming industry, etc.)
- Strong understanding of digital marketing channels (web, eDM, social)
- Experience with digital marketing in a B2B and / or B2C context - ideally in Gaming
- Managing the creation & execution of both paid and owned media - Strategise and ideate, lead Copy and run Digital Ad campaigns.
- Consumer insights & market research (Gaming industry, live broadcast, audience psychographics, etc.)
- Measurement and analysis of marketing activities
- Budgeting for marketing activities
- Managing stakeholders and product owners
- Leading creative execution for our sponsors

**Requirements**:

- At least 5 years of total experience working within marketing, and preferably 2+ years in gaming space
- Proven ability to create and deliver/execute successful marketing plans
- Experience of managing the core responsibilities listed above
- You’ve worked with, or in media agencies and understand how they work
- Have a creative eye, and experience working with graphics/video creatives
- Passionate about gaming and Esports
- Positive; adaptable; hard-working; and go the extra mile

**The Company**

ESL is the world’s largest & leading Esports company, operating various online and offline events such as Intel Extreme Masters, ESL One, CS:GO Pro-League as well as DreamHack Festival and numerous regional and national leagues. ESL has offices in 15 different countries and operations on all continents with around 700 employees.
We are an incredibly fast-paced digital company, driven by the passion for creating this new chapter of the sports-entertainment history. We value independent minds, initiative, and a start-up mindset. We give quickly responsibilities and opportunities, with us you really can be somebody and have a positive impact.

**How to apply**

You must be permitted to legally work in Australia - an Australian citizen or a holder of an Australian Permanent Residency Visa.