Brand Strategist

4 days ago

Melbourne, Australia Resources Group AU Full time

This Melbourne-based boutique Insights & Strategy consultancy is an expert at building strong brand connections through understanding culture and human behaviour.

Driven by asking big questions, eager to find the “a-ha’s”, and inspired to answer the “So what?” - they turn problems into solutions.

Underpinned in qualitative and quantitative research, combined with innovation, storytelling, and creativity, they specialise in:

- Brand + comms evaluation
- Concept testing
- Market understanding
- Customer experience
- New Product Development
- Cultural Insights synthesising

**With amazing client wins and continuous growth, they’re excited for a Brand Strategist with a strong quantitative research foundation to join them.**

This year alone, they have delivered creative solutions to one of the big 4-banks, a major supermarket chain, a global confectionery giant, world-famous winemakers, a youthful media brand, an amazing not-for-profit and one of the biggest make-up meccas in the world

A small-but-mighty team, they work collaboratively as one. Projects are both large tracking projects to strategic ad-hoc pieces of work. From day one, you’ll have the opportunity to jump in and own projects independently, managing all phases of quant research from client briefs, questionnaire design, fieldwork management and analysis to translating data into actionable story-driven strategic reports, recommendations, and solutions.

Working alongside the founder and awesome researchers/strategists from unique backgrounds, you’ll expand your skill set and ability to look at problems from different perspectives. People are the core of this agency and have a culture of collaboration, fun and authenticity.

There are no egos, and they love what they do. In addition to strong remuneration packages, they offer 22+ days leave, social events, and 1:1 mentoring and have amazing offices in Collingwood with hybrid working.

**Ideally, we’d love you to have the following**:

- Prior quantitative market research/insight experience within an agency environment
- Curiosity to learn what makes people tick, and their connection to brands
- Experience conducting research and boiling down complex data from different sources into overarching key insights which will define a clear path forward
- Analytical acumen with Q, SPSS or excel
- Excellent communication and storytelling skills
- A positive mindset and excitement to be part of a small agency as they continue to grow. It’s a super exciting time for them

**About Resources Group**
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
- Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background._

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