Marketing Specialist Sme

1 week ago

Brisbane, Australia Virgin Australia Full time

**WORK TYPE**:
Full Time

**LOCATION**:
Brisbane

**JOB TYPE**:
Marketing & Communications

**APPLICATIONS CLOSE**:
**Marketing Specialist SME**:
Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do.

No matter our role - we are united by our ambition to be the most loved airline in Australia, and always go one step further for our customers, colleagues and our wider community.

**What you’ll be doing**:
The role of the Marketing Specialist -SME, is to plan, execute and track the annual block plan of acquisition and engagement strategies across direct, indirect and Sponsorships. This role will manage full-funnel marketing campaigns and tactical initiatives to drive Virgin Australia Business Flyer member acquisition, with a focus on driving high value accounts.

**You’ll be great in this role if you**:

- Come with at least 7 years mid-level marketing manager experience, ideally in B2B
- Have an understanding of B2B audiences and marketing frameworks
- Know about Marketing measurement across all phases of the funnel with a focus on digital optimisation for conversion
- Are comfortable with copywriting and proofing short form and long form ad copy
- Have strong project and stakeholder management experience, including briefing agencies
- Can formulate recommendations based on data and customer insight
- Can think outside the box, and challenge the status quo
- Are a solutionsfocused problem solver
- Have the ability to Test-and-learn, optimise and adapt quickly
- Have previous experience using CRM - Adobe campaign, Salesforce Adobe suite - Campaign, Analytics and Target Tableau
- Have knowledge of B2B and B2C digital marketing channels across the funnel and targeting approaches
- Are knowledgeable in B2B content channels, CRM best practice and mid-funnel engagement tactics
- Have a Bachelor degree in business, marketing, commerce and/or communications

**What you’ll get from us**

We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _betterme_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**

**COVID-19**

The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

**Ready to apply? **We’re ready to hear from you.

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