Lifecycle Marketing, Specialist

3 days ago

Sydney, Australia ResMed Full time

As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences.

**Let’s talk about Responsibilities**
- Design and activate multi-channel lifecycle strategies that drive engagement and conversion.
- Create targeted customer segments based on behavior, demographics, and engagement patterns, using data to drive relevance and personalization.
- Create requirements for technical teams to build complex journeys, audience lists, and scripting for personalization.
- Monitor and analyze lifecycle program performance, using insights to iterate and optimize strategies continuously.
- Execute A/B tests to improve engagement and conversion rates and to learn more about customers.
- Generate actionable insights from customer behavior data, identifying opportunities for improved segmentation and personalization.
- Collaborate with business teams to understand high-level strategy and translate that into lifecycle strategies.
- Report on campaign activity to stakeholders, participating in QBRs and other reporting rituals.

***Let’s talk about Qualifications and Experience**

**Required**:

- 3+ years of experience in Lifecycle Marketing, CRM, or related fields.
- Strong knowledge of audience segmentation, targeting, and personalization techniques.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems.
- Proficiency in data analysis, with the ability to translate insights into actionable strategies.
- Strong interpersonal skills to work cross-functionally and bridge marketing objectives with technical implementation.

LI-APAC

  • Lifecycle Marketing, Specialist

    6 hours ago

    Council of the City of Sydney, Australia ResMed Inc Full time

    Lifecycle Marketing, Specialist page is loaded## Lifecycle Marketing, Specialistlocations: Sydney, NSW, Australiatime type: Full timeposted on: Posted Todayjob requisition id: JR/_045294As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation,...

  • Lifecycle Marketing, Specialist

    3 days ago

    Sydney, New South Wales, Australia ResMed Full time $80,000 - $120,000 per year

    As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences.Let's talk about ResponsibilitiesDesign...

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Xero Full time $90,000 - $120,000 per year

    Our Purpose At Xero, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world. How you'll...

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, Australia Hatch Full time

    ** This role is at Flare (not for Hatch)** Hatch is supporting Flare to find a great Lifecycle Marketing Specialist to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Flare. **About the role at Flare** Reporting to the...

  • Customer Lifecycle Marketing Specialist

    5 days ago

    Sydney, Australia CMC Markets Full time

    CMC are hiring! We have a permanent opportunity for a Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team, based in our Barangaroo, Sydney office. Please note that we operate onsite working and would require you to come into our Barangaroo office 5 days per week. About Us: CMC Markets is a global leader in CFD trading and share...

  • Lifecycle Marketing Specialist

    5 days ago

    Sydney, Australia Xero Full time

    **Our Purpose** At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the...

  • Customer Lifecycle Marketing Specialist

    7 days ago

    Sydney, Australia CMC Markets Full time

    Customer Lifecycle Marketing Specialist (Bilingual) - Asia Pacific CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific....

  • Lifecycle Marketing Executive

    3 days ago

    Sydney, Australia hipages Full time

    hi, we're hipages Group. We are an Australian-owned, ASX listed tech company and the leading online tradie marketplace in Australia. Ranked #2 Best Places to Work in Australia, we offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment. Inspired and driven by our...

  • Lifecycle Marketing Automation

    2 weeks ago

    Sydney, New South Wales, Australia Contiki Full time $90,000 - $120,000 per year

    Lifecycle Marketing Automation- ContikiLocation: Bondi Junction (Hybrid)WHO WE AREContiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the right...

  • Lifecycle Marketing Automation

    1 week ago

    Sydney, New South Wales, Australia The Travel Corporation Full time $90,000 - $120,000 per year

    Lifecycle Marketing Automation - Contiki  Location: Bondi Junction (Hybrid)  WHO WE AREContiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the...