Social Media Lead

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.'¯

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Department

SBS News brings Australians a unique perspective with our extensive news coverage from home and around the world. We have a strong reputation for delivering high quality and distinctive content across our broadcast, digital and audio platforms with the SBS Charter at its core. This makes us one of Australia's most trusted news sources.

The Role

As part of the SBS News team, the Social Media Lead will:

- oversee everything social for SBS News, using your journalism experience/news judgement and extensive knowledge of social media and the digital landscape to deliver content and engage and expand our diverse audience.
- creating, implementing, maintaining the social media strategy, upskilling the team and wider SBS newsroom on social best practice, policy and more, and close the feedback loop by using data to drive your editorial and content decision making

About You

Rising to the challenge of owning the social media space for SBS News from strategy to implementation, you will have demonstrated experience across the day-to-day planning and publishing for social media accounts within a News and Current Affairs environment (preferable). This includes pitching and producing optimised native content for social platforms, and using your copy writing skills to craft headlines, sells and other social media posts that connect with audiences and establish social media profiles as an authentic, engaging and trustworthy content destination.
- Solid digital journalism experience, with a flair for Social Media.
- Experience developing and implementing strategy '“whether around stories/campaigns or more.
- An ability to identify the audience that SBS News can better reach and acquire through social platforms.
- Experience, communicating news content in a tailored way across a variety of social platforms.
- Great communication and negotiation skills and the ability to convey this to the team and other counterparts towards a greater understanding social media practice and policy
- Able to work independently, especially under pressure. Does not shy from taking initiative and calculated risks, can manage multiple tasks/competing demands.
- A passion for news.
- Ability/interest to manage projects and people

Some of the reasons to consider working with us
- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you’ll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce SBS is ranked in the top 25% of all media companies for employee engagement
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
- We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website'¯SBS Careers - Working at SBS

Reasonable adjustments