Media and Content Officer

1 week ago

West Melbourne, Australia Australian Red Cross Lifeblood Full time

Media relations focus - promote Lifeblood’s work to build brand awareness

Paying up to $75k + super + salary packaging benefits

Melbourne - hybrid WFH/Office model

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role

The Media and Content Officer is responsible for promoting Lifeblood’s work to external audiences to build brand awareness and public understanding through effective storytelling. You will play a key role in coordinating Lifeblood’s video and photo newsroom, which includes taking photos, filming, and editing video content for video news releases.

Reporting to the National Media Director, you will support state media managers to execute proactive local and regional news opportunities, will lead on preparing local media release kits for regional spokespeople, and will work with the Senior Media Manager, Content and Campaigns to develop media plans and pitch stories to long-lead, lifestyle, and feature media.

This is an exciting, challenging and busy role with plenty of variety which will offer the opportunity to interact with a wide range of internal and external stakeholders. The role will suit someone who has started their career in media/public relations and is looking for that next career challenge.

Sound interesting? Here’s what we are looking for;
Bachelor’s degree level qualifications in communications, journalism or public relations.

Demonstrated understanding of the fundamentals of communications including media release writing, developing a media plan, how to pitch a story, and the nuances of broadcast, print, and digital media

Proven experience filming and editing news-style content - experience in Adobe is highly regarded

A good news sense and a keen consumer of a variety of news outlets

Excellent time management, planning and organisational skills with the ability to prioritise and meet deadlines

A mature approach and understanding of the sensitivities of Lifeblood’s work, including the privacy of donors, recipients, and their families.

Ability to develop new media contacts

Excellent communication, interpersonal, writing and editing skills

This is a permanent, full-time opportunity based at our Melbourne national office with a hybrid wfh and office working environment. The role does participate in an on-call roster therefore some flexibility needed.

Thrive in a diverse culture that cares for your wellbeing

We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. Whether it’s workplace safety or work/life balance, we look after our employees’ varying needs. As part of the Lifeblood team, you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food & beverage, department stores, travel, and more

Next steps

If selected, you’ll be required to complete a few background checks and we’ll help you through this process.

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