Marketing Manager

6 days ago

Melbourne, Australia Diversified Australia Full time

**Introduction**:
As Marketing Manager at Diversified Australia, you’ll take the lead on planning and delivering dynamic, insight-driven marketing strategies for one of our leading B2B event brands. You’ll be responsible for shaping and executing multi-channel campaigns that drive customer engagement, commercial growth, and brand presence across physical and digital platforms. This is a leadership role where you’ll manage a Marketing Coordinator and work closely with cross-functional teams to deliver results that truly make a difference.
As you embark on your new career with us, we’ll give you the tools you need to succeed and provide you with tailored training and support to get up to speed quickly. You’ll have every opportunity to reach your full potential and enjoy a successful career.
We pride ourselves on our dynamic, flexible, and fun working environment with a strong commitment to our people’s wellbeing, and a global focus on sustainability and DE&I. Hybrid working, global development opportunities, wellbeing days, and regular team social events are just some of the perks we enjoy. We work hard, but we don’t take ourselves too seriously. Expect your colleagues to be supportive, driven, and great to collaborate with.
**Description**:
Develop and deliver strategic, integrated marketing plans to meet brand and commercial targets
Collaborate with product, commercial and delivery teams to meet shared goals
Guide and mentor a Marketing Coordinator, supporting their growth and development
Provide regular reporting on campaign performance and insights
Manage on-site event marketing activities, activations, and content capture
Ensure alignment of messaging across all touchpoints including brand, website, and collateral
Oversee budget planning, forecasting and reporting to deliver strong ROI
Manage external agencies and media partners to support campaign execution
Drive customer acquisition and retention through audience segmentation and data insights
**Skills and Experiences**:
Minimum 5 years of marketing management experience, ideally in B2B and/or event marketing
Proven track record in launching events or products into market
Strong experience in data acquisition and retention strategies
Proven track record in campaign execution and delivering commercial outcomes
At least 2 years of people or team leadership experience
Experience using platforms such as Salesforce Account Engagement, WordPress, Asana and Google Analytics
Outstanding copywriting and content development abilities
High-level stakeholder and project management capabilities
Strong budget management and reporting skills
Excellent organisational and time management abilities
Strategic thinker with a customer-first mindset
Positive, adaptable, and proactive attitude
Degree in Marketing, Communications or related discipline (preferred)
Ready to lead bold, results-driven marketing for some of the most exciting B2B events in the country?

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