Brand & Marketing Advisor

Are you ready to lead and transform our brand's narrative? We're seeking a seasoned Senior Brand and Marketing Advisor to take the helm of our brand's voyage. Your visionary strategies will shape our identity, fuel our growth, and propel us into the future. As a master storyteller, you'll craft compelling narratives that captivate our audience and leave an indelible mark on the industry. Join us in this pivotal role, where you'll chart new horizons and leave an enduring legacy for our brand.

**Position Summary**

The Senior Advisor plays a critical, hands-on role in driving the success of ATCO’s brand & marketing strategies for Australia. The role is responsible for developing and implementing initiatives and managing key external relationships that drive the delivery of these strategies. Partnering strongly with key internal stakeholders, the role ensures the business’s alignment with and delivers on brand health & customer engagement objectives.

**Key Duties & Responsibilities**
- Effectively managing and delivering all aspects of brand strategy initiatives and activity, including campaign work and asset development, to increase awareness and relevance across key markets and target segments.
- Championing consistency in the brand story across the organisation, ensuring that all touchpoints reflect the brand's look and feel and are consistent with brand assets and other materials.
- Leading end-to-end delivery of branding and marketing campaigns through multiple channels.
- Coordinating workflow, delivery, and performance of agency partner relationships and other external suppliers, including designers and printers.
- Tracking the performance of brand health, market perceptions and campaigns against KPIs and success measures to evaluate the success of initiatives and campaigns.
- Assisting in developing high-quality content that accurately reflects the brand's value proposition and tone of voice across all marketing materials and digital channels.
- Providing input into planning and assisting in writing brand marketing strategies and plans to align initiatives with business objectives.
- Managing all marketing and brand-related image and video production and writing and producing marketing communications materials such as signage, invitations, promo items, and collateral materials.

**Education, Experience & Skills**
- Bachelor’s degree in marketing, communications, business administration or related field. Postgraduate qualifications in marketing or business administration may also be beneficial. Alternatively, equivalent experience in relevant industry or related roles is also considered.
- Strong marketing or brand management experience.
- Proven success in developing and implementing brand and marketing strategies.
- Experience managing successful external partnerships with agencies and suppliers.
- Demonstrated record of tracking brand health and campaign performance against KPIs and success measures
- Experience in managing and leading events and corporate campaigns.
- Exposure to B2B marketing and communication strategies, preferably in the energy or utilities industry.
- Experience using industry-standard software such as the Adobe suite.

**Benefits**
- Access to additional purchased leave
- Novated Lease and Car Benefits
- Employee Share Purchase Plan
- Access to corporate discounts, including health insurance, banking and fitness clubs.
- Become a member of Energy West Social Club
- Access to ATCO's Employee Assistance Program

Diversity is more than a commitment at ATCO - it is the foundation of what we do. We are focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and the myriad of other characteristics that make us all different.