Demand Generation Specialist

2 weeks ago

South Yarra, Australia LiveTiles Full time

LiveTiles is an Australian owned, fast growing SaaS company, headquartered in Melbourne, with teams across the US, APAC, and EMEA regions.

LiveTiles is an employee experience platform. We believe that the world is a better place when humans are free to do their best work, we focus on simplifying the complex by designing workplace solutions that increase productivity and collaboration and focus on the human experience.

**Culture**:
Our awesome culture is built around 3 core values; We are decent human beings, we get Sht done, and we create unforgettable experiences. Our employees are spread across the world, we offer flexible work conditions, and we support one another through collaborative practices and social connections.

**The role**:
We are looking for an enthusiastic, data-informed tactical Demand Generation Specialist to join our talented and passionate marketing team. This role will own the execution and build out of our outbound campaigns and outreach functions, with a primary focus on LinkedIn. This role suits someone who has a flexible approach and the ability to adapt to various marketing strategies.

If you are looking to work as part of a team that is constantly growing and meeting new challenges head-on, then this position is for you. You will have the exciting opportunity to make a direct impact and contribution to our demand generation performance and the company’s success.

**What you'll do**:

- Create, manage, and execute on an outbound campaign strategy and plan for LinkedIn
- Strategically utilise the LinkedIn networks of senior employees and the executive team to acquire net new leads
- Produce a repeatable, scalable LinkedIn campaign structure
- Generate MQLs and coordinate meetings with Sales for hot leads
- Work with marketing team to leverage content and upcoming events for demand generation campaigns
- Report on campaign plans, performance, and insights, with the ability to make data-informed suggestions to improve conversion rates

KPI's:

- Velocity of outbound demand generation campaigns
- Net new MQLs and SQLs acquired
- Net new opportunities sourced

**What we're looking for**:

- At least 2 years of experience in a similar role
- Background in B2B marketing for a SaaS company
- Consistent track record in achieving and exceeding marketing targets
- Outstanding written communication and attention to tone
- Highly organised and process-driven with attention to detail
- Ability to prioritise and multitask in a fast-paced and deadline-driven environment
- High level of integrity, flexibility, and accountability
- Positive, tenacious attitude, independent thinker, and a team player
- Self-starter and proactive in seeking and recommending new LinkedIn tech solutions/add-ons to untap LinkedIn potential

Tools
- Proficient in Microsoft Office 365 Suite (Teams, Excel, Word, Outlook, PowerPoint)
- Proficient in LinkedIn Sales Navigator and associated LinkedIn add-ons and extensions
- Proficient in Salesforce, Marketo, and Intercom a plus

**Now that you've got the details, here's some additional perks that make LiveTiles a great place to work**:

- EX days - Take some time to try a new experience
- Volunteer days - We encourage you to give back to the community
- Career growth - We want to help you grow with us
- Hybrid workplace - Flexibility to alternate
- Did we mention great team mates?

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