Marketing Automation Manager

Melbourne or Brisbane based- Experience Hybrid working arrangements in a flexible environment- 12 month fixed-term contract

We're REA

With bold and ambitious goals,- REA Group

is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Marketing Automation Manager sits within the Marketing Automation and Enablement team - which is a part of the broader Audience & Marketing team.
- The Marketing Automation and Enablement team is focused on creating the capability to enable relevancy and personalisation of experiences enterprise-wide, through the development of people, processes and martech.
- We operate as a Centre of Excellence, providing operational and technical best-practice guidance and assistance to marketing teams and other group brands using martech platforms like Braze, SFMC HubSpot, or others, as required by the business.

This role will support the enablement and delivery of customer lifecycle marketing programs in Salesforce Marketing Cloud for the purpose of driving awareness of products, reach revenue targets and maintain customer sentiment through best practice campaign and journey development/execution.
- The core areas the Marketing Automation Manager will operate in are:
- Campaign use-case enablement- Marketing data management (in-platform)- Platform management- Campaign management- Campaign documentation- Project management- Process development, implementation & documentation

What the role is all about

The Marketing Automation Manager supports REA’s success in the following ways:
Campaign management, solution design and builds:
- Work with the Lifecycle Marketing team and broader Marketing Automation Enablement team to define and refine business requirements for complex campaign and personalisation use cases across all customer products and lines of business- Collaborate with Marketing, Product, Data and Tech stakeholders to develop scalable and reusable solutions, including new data integrations- Ensure we implement marketing and automation best practices into every design and build-
- Development of thorough QA test plans and effective issue resolution practices- Ownership and optimisation of programs and journeys to ensure optimal performance- Provide guidance on analytics and experimentation best practices - enable business reporting solutions
- Platform management:- Spam and privacy compliance expert and advocate- Manage platform software updates and business system/channel health reviews- Maintain thorough documentation practices in core git repos - ensure technical and campaign documentation is discoverable/accessible for key stakeholders.- Manage user account creation and deletion requests

Operational excellence:
- Participate in sprint planning and support with delivery management of customer initiatives- Help to identify, optimise and increase efficiencies in operational ways of working- Effectively develop and manage stakeholder relationships across a variety of teams, roles and levels of technical understanding.- Confident managing multiple complex priorities and effective at communicating, negotiating in influencing towards desired outcomes

Skills & training:
- Provide capability and technical training for Lifecycle Engagement team members- Provide ongoing technical campaign support to Campaign Managers and Specialists across the Customer business- Sharing marketing automation learnings, new developments and efficiencies across the business by sharing knowledge with key stakeholders and presenting in relevant forums

Who we’re looking forGreat attention to detail and technically strong in all aspects of marketing automation, data integration, campaign creation and production.-
- Experienced and confident in SFMC where you have been the go-to for anything technical.- Has extensive experience using various programming/templating languages such as HTML, CSS, JavaScript, Liquid etc- Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues-
- Highly proficient in AMPscript, SQL, data architecture and data management is essential (Marketing Cloud Consultant and Developer Certification is highly desirable).- Experienced in CRM integrations and implementation projects for Salesforce Marketing Cloud, e.g. integration between Marketing Cloud and Sales Cloud.- Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, ca