Global Head of Marketing Permanent 150-160k Base

Lead marketing efforts across brand, dig/social, partnerships events PR & retail
- Help drive product category growth and new market expansion
- Report to GM | Mentor a small team | Central Sydney location

**Global Head of Marketing | Permanent | 150-160k base**

This innovative lifestyle retail brand is looking for a savvy marketer to lead and implement marketing initiatives domestically and across global regions.
- Lead marketing efforts across brand, dig/social, partnerships events PR & retail
- Help drive product category growth and new market expansion
- Report to GM | Mentor a small team | Central location

Reporting to the General Manager, the Global Head of Marketing plays a pivotal strategic role, setting and implementing the marketing strategy domestically and across international markets (UK, US, EU, Asia), working alongside the Head of Digital & eCommerce. You’ll establish a coherent and dynamic marketing framework that seamlessly aligns with the brand identity and overarching business goals.

You’ll lead and influence a team of marketers to devise and implement marketing activity across brand, product, digital/social, partnerships, events, PR and retail. Working closely with the Design team and Digital & eCommerce team, you’ll ensure seamless integration with the DTC and wholesale channels. This position demands a strategic lens and the ability cultivate efficient marketing practices to enhance brand equity and market share.

**About the role**:

- Develop and drive the **marketing strategy**, consistent with the global vision, values and long-term business objectives
- Manage the **global marketing budget** and annual marketing plans to achieve strong ROI and corporate objectives while nurturing and developing existing market segments
- Develop **marketing plans** to drive global brand awareness, ensuring brand messaging and activations are consistent across regions and markets
- Work closely with **Regional Sales Managers** enabling them to meet their commercial objectives by providing them with tools, marketing materials and presentations
- Work closely with **Product teams** to develop **GTM plans** for new **product launches **understanding the competitive landscape to define an approach which differentiates the Bloch proposition
- Drive maximum value from appropriate **partnerships **and **sponsorships** and ensure brand alignment
- Develop and implement marketing plans and activations for flagship **retail stores**, and consumer & **industry events**:

- Partner cross-functionally with the **Digital & eCommerce** team to ensure **social, content, and influencer activity **are implemented and synchronised effectively across brand, acquisition, and loyalty objectives
- **Team Leadership **and line management of marketing team, promoting a culture of continuous learning and achievement
- Foster and maintain **strong relationships** with senior executives, the broader internal team, agency partners and vendors
- Undertake continuous analysis of **competitive environment** and **consumer trends**, keeping the wider business informed

**About you**:

- Bachelor’s degree or higher in Business or Marketing
- 10+ years experience in brand marketing and ideally some of that in a global context
- Proven track record of successfully building a brand, working cross-functionally with marketing and creative teams
- Strong commercial awareness and the ability to manage a marketing budget, meeting target revenues and profitability
- Proven strategic ability and strong communication and presentation skills
- Strong stakeholder management experience with ability to influence and drive strategic and commercial initiatives across the organisation
- Ability to collaborate effectively with geographically dispersed teams
- A forward thinking, innovative marketer who thrives on results and enjoys being hands-on
- Exceptional project management and organisational abilities
- Experience within a fashion or niche industry retailer ideal

**About the Company**:
Our client is a global lifestyle retail brand that inspires creativity among their loyal community around the world. With a strong heritage, this brand is set to expand into new categories and geographic locations globally, all lead from the Australian head office, just 10 mins from the Sydney CBD. The brand is joyous, optimistic, polished, innovative & credible and this passion and embodiment runs right throughout the company.

You’ll be joining a Sydney based Marketing team that are driven, creative, collaborative and dedicated, who encourage everyone to bring their best self to work and contribute to a great team mentality.