UX Content Designer

Posted: 10/02/2025
- Closing Date: 23/02/2025
- Salary: $90,199.00 - $101,022.00
- Job Type: Temporary
- Location: Melbourne
- Job Category: Arts, Culture,Media, Marketing

**About the National Film and Sound Archive**

The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to digitise our collection at scale - to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.

We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.

We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.

We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.

**About the Team**

The Digital Audience team is part of the Marketing, Design & Digital Audience section of the Marketing & Communications Branch. The section and Branch collaborate across our Sydney, Canberra and Melbourne offices. The Digital Audience team supports NFSA’s vision to be Australia’s most dynamic and valued cultural organisation in the digital age by driving audience growth and engagement through best-in-class experiences.

**The Opportunity**

The UX Content Designer plays a key role during a time of digital transformation at the NFSA. The organisation plans to launch a new digital platform in late 2025 to drive diverse audience growth and increased engagement of the Collection. This project-based role requires a content designer with strong technical skills across UX, SEO, information architecture, taxonomy and content governance. The position sits in the Digital Audience team, however, regularly collaborates and consults with the Digital and Editorial teams who manage content publishing and development. The UX Content Designer will be curious and insights driven.
- Please note: The position on offer is a 9-month non-ongoing contract._

**Key Responsibilities/Duties**

Under limited direction, this position is responsible for delivering the following functions:

- Advocate for frictionless audience experiences
- connecting editorial, brand/marketing and product in a human-first approach.
- Alongside the Digital Audience Manager, lead development, refinement and testing of new marketing and eCommerce digital products. This involves liaising with internal and external software engineers and managing stakeholders.
- Develop processes and documentation to transition the new Information Architecture into a business-as-usual state.
- Lead all tagging and taxonomy activities. Refining what has been developed to date, collaborating with software engineers to roll out and establishing processes to embed best practice from the marketing, content and editorial teams. Additionally, develop mechanisms to report on performance and use.
- Lead the development of digital content governance processes across all products -building capability and confidence during a period of digital transformation.
- Consult into SEO strategy from a content design perspective.
- Map marketing digital product user flows, stories and edge cases.
- Define acceptance criteria for marketing digital products and lead user acceptance testing.
- Where required, offer best-in-practice advice and practical support to product leads outside of marketing team (e.g. editorial, education and corporate).

**Selection Criteria**
- Strong stakeholder management skills, with an ability to advocate audience requirements to technical specialists and conversely translate technical concepts to marketing and content specialists.
- Strong project management skills to efficiently manage projects from inception to successful completion.
- Proven track record of utilising audience data and user-centred design methodologies to inform strategies and tactics that create frictionless experiences.
- Demonstrated ability to lead digital content governance and its accompanying cultural change. Producing project artefacts, documentation and training.
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