Marketing Specialist

3 days ago

Sydney, Australia Bluefin Resources Full time

**12-month FTC opportunity to extend**:

- **Mission led organisation that live by their values of helping people and making a difference**:

- **Hybrid work environment**

**About the Company**

This leading organisation, who dominate the health insurance industry, are doing very exciting things across the business and due to demand, they are seeking a Lifecycle Marketing Specialist to be responsible for end-to-end campaign planning and delivery of key lifecycle, member support and retention communication campaigns.

**About the role**

Key focus will be to developing activity that will positively impact member retention and experience rates while helping members understand and get better value out of their cover by delivering the right communication at the right time, via traditional and digital channels.

Day to day you will be responsible for;
- End to end campaign planning and delivery of key lifecycle, member support and retention communications
- Support in the delivery of mandatory communications
- Work with a high performing, collaborative team to ensure stakeholders are briefed and kept in the know with projects
- Have a customer first approach to all things marketing
- Make a difference by sharing your ideas with the team and adding value on activity
- Support the Lifecycle Marketing team to deliver targeted campaigns focusing across Acquisition, engagement, and retention

You will be passionate about lifecycle marketing activity with an enthusiasm for putting the customer first. If you have proven experience working in a Lifecycle role this is highly desirable. You will enjoy working in a team and collaborative environment and have experience in managing stakeholders both internally and externally.
- Strong end-to-end marketing campaign experience and a proven track record of results
- Strong skills in utilising data and analytics to measure and derive insights that will help refine and optimise campaigns
- Strong grasp of current lifecycle marketing strategies and in designing multi-channel campaigns
- Enjoy working in a fast-paced, multi-disciplinary environment with a flexible, agile approach to delivery.

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