Marketing Coordinator

2 weeks ago

Sydney, Australia Kaplan Full time

**26 days’ annual leave, including one for your birthday**:

- **Be part of an industry leading supportive and positive work culture**:

- **Permanent full-time position located in Sydney**:

- **Flexible work arrangements - work from home and the office**

**Role**:
The Marketing Coordinator primarily supports the General Manager Marketing and Projects while also assisting the Marketing Manager of Kaplan International Pathways. The role liaises with the wider marketing team to produce marketing collateral, traditional and digital marketing campaigns, and other marketing initiatives designed to drive business objectives and exceed business targets. The position is responsible for supporting the Pathways Student Recruitment and Student Experience teams with their marketing requests.

**Responsibilities**:

- Support the GM Marketing and Marketing Manager Pathways in their day-to-day marketing needs
- End-to-end marketing request management as directed by the GM Marketing and Marketing Manager Pathways; creative concept development, providing clear briefs to the wider marketing team and ensure effective implementation
- Coordinate the delivery of multichannel promotional campaigns that align with marketing strategy
- Assist with marketing research and events preparation
- Manage external suppliers to ensure timely and quality delivery of projects
- Social media management across the various social media channels with an innovative approach on content creation
- Proactively suggest marketing ideas and helps evolve workflow efficiency
- Seamless communication to all internal and external stakeholders
- Compliance with all company policies and procedures including OHS legislation requirements
- Ensure as far as is practicable that the workplace, under your control, is safe and without risks to health
- Being a productive member of the Kaplan team by displaying the Company values through your day-to-day role

**Requirements**:

- 2+ years’ experience in a marketing environment (essential)
- Cross-channel marketing experience (essential)
- Excellent communication skills (essential)
- Strong project management skills (essential)
- Excellent attention to detail with ability to multi-task
- The ability to stay organised and maintain quality output under pressure within set deadlines
- Strong desire to create unique and engaging marketing content
- Self-driven personality and the ability to prioritise
- Tertiary qualifications or equivalent in marketing and/or communications
- Direct knowledge or experience of the international education sector (desirable)
- Experience with systems and tools related to marketing, such as analytics tools or CRMs (desirable)
- Social media scheduling tools e.g., Hootsuite (desirable)
- Experience in B2C and B2B businesses
- Proficient MS Office skills & Adobe Creative Suite

**About Us**

Kaplan Australia is one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year. While we provide a broad array of educational offerings through our programs, our commitment to providing unrivalled quality and great learning outcomes is consistent in each of our businesses.

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