Marketing Manager
1 week ago
**Marketing Manager — In-House | DIY Gardening & Pest Control eCommerce**
We’re a market leader in DIY gardening and pest control solutions — proudly Australian, product-driven, and trusted by thousands of households. We offer premium, trade-tested products across our online store and national campaigns.
**What You’ll Do**
- **Content & Campaign Creation (Core Focus)**_
- Develop original, scroll-stopping content for social media (Reels, carousels, stories, posts)
- Own the end-to-end campaign cycle: concept → content → launch → performance tracking
- Repurpose testimonials, customer photos, and product benefits into strong marketing content
- Work closely with our team to film, shoot, and edit product demos and seasonal content
- **Digital Marketing & Strategy**_
- Create, manage, and scale ad campaigns across Meta (Facebook/Instagram) and Google Ads
- Optimise weekly and seasonal performance marketing (ROAS, CTR, CAC)
- Oversee SEO keyword targeting (in collaboration with an external agency)
- **Performance Reporting & Analysis**_
- Report on marketing metrics and campaign ROI
- Use GA4, SEMrush, Meta Ads Manager to track and improve marketing efforts
- Recommend data-driven changes across creative, targeting, and website funnel
- **Team & Project Coordination**_
- Collaborate with internal departments (sales, customer service) to align marketing priorities
- Work with external partners (e.g., agency or freelancers) for SEO or ad creative if needed
- Ensure brand consistency across all touchpoints
**Who You Are**
- 4+ years in digital marketing, ideally in eCommerce or direct-to-consumer (DTC)
- Strong content creator — hands-on with Canva and/or Adobe tools, confident with video, visuals, and copy
- Practical experience running Meta and Google ad campaigns (not just boosting)
- Able to think strategically, but also execute fast
- Comfortable working independently and leading campaign execution
- Bonus: Familiarity with Mailchimp, SEO basics, or short-form video production
**You’ll Use Tools Like**
- Canva or Adobe Creative Suite
- Meta Ads Manager & Google Ads
- Google Analytics (GA4), SEMrush (for performance/SEO insight)
Pay: $80,000.00 - $110,000.00 per year
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Villawood NSW 2163: Reliably commute or planning to relocate before starting work (required)
Work Authorisation:
- Australia (required)
Work Location: In person
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