Growth Marketing Lead

2 weeks ago


Elsternwick, Australia Pony Express Full time

Develop & orchestrate multi-channel growth strategies
- Newly created role
- Explosive growth Fintech

The Melbourne-based company is entering a significant scale-up phase and is seeking a Growth Marketing Manager to drive its next stage of customer acquisition.

**The Opportunity**

The Growth Marketing Manager will play a pivotal role in shaping the company’s acquisition strategy and leading the execution of high-impact marketing campaigns. Working closely with a talented team of marketers, analysts, and creative partners, this role will drive a 50% uplift in weekly acquisitions over the next 12 months while balancing performance-led growth with increased brand visibility.

**Key Responsibilities**
- Lead the digital acquisition strategy across paid, owned, and partner channels
- Identify and test new growth opportunities, including programmatic, affiliates, and referral partnerships
- Collaborate with creative and content teams to deliver high-impact campaigns and optimise landing pages and conversion funnels
- Work with partnerships teams to deliver co-marketing initiatives with major brands and rewards partners
- Drive data-led decision-making with a focus on CAC, CPA, LTV, and ROAS
- Partner with data science teams to improve dashboards, attribution models, and predictive bidding
- Champion the adoption of AI and automation for campaign optimisation and creative testing

**About You**

**Key attributes include**:

- 7+ years in growth, acquisition, or performance marketing
- Expertise in managing multi-channel performance campaigns (Meta, Google, TikTok essential)
- Strong understanding of CAC, LTV, ROAS, attribution, and predictive modelling
- Experience managing budgets, agencies, and internal stakeholders
- Collaborative approach, working closely with creative, partnerships, and product teams
- Previous experience in fintech, rewards, B2B, or startup environments highly regarded
- Familiarity with AI-driven optimisation and marketing automation preferred
- Join a high-growth Australian fintech reshaping B2B payments
- Work on campaigns with leading brands and rewards partners such as Qantas, Virgin, and Singapore Airlines
- Collaborate with a world-class marketing, product, and data team
- Enjoy flexible hybrid working from a beautiful Elsternwick office. 3 days in, 2 at home.
- Access to a $1,000 annual personal development allowance



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