Content Marketing Advisor

6 days ago

West Perth, Australia Royal Automobile Club of WA Full time

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”

From exploring WA’s smaller towns to uncovering member’s classic and quirky cars in their garages - we’re looking for someone to help us create engaging content for our members.

As the Content Marketing Advisor, you will support the delivery of the RAC Content Marketing Strategy on digital channels. This role is responsible for supporting the planning and production of editorial content for RAC channels, with a primary focus on lo-fi social media formats and short-form web.

What will you be doing?
- Support with content production for RAC’s social media channels - including storyboarding, capturing and editing content, engaging external content creators and agencies, attending shoots, and managing stakeholder reviews and approval.
- Support with uploading, scheduling, and tracking social media posts including paid amplification.
- Managing and monitoring RAC’s social media communities.
- Producing short-form editorial content for the RAC Horizons website (includes researching, writing and uploading) and supporting cross-channel promotion with RAC’s social media channels.
- Collaborating with stakeholders across the business to ensure strong pipeline of relevant and engaging content that promotes RAC’s Purpose, Vision and Mission and supports business and marketing objectives.

What are we looking for in you?
- Tertiary qualifications in Digital Media, Communications, Journalism, Marketing, Advertising, and/or related discipline.
- Demonstrated experience in content marketing, social media marketing and video planning, production and management
- Highly creative with genuine enthusiasm and passion for producing high quality content
- Strong copywriting, editing, and storytelling skills
- Passion for WA travel and motoring highly beneficial
- Experience uploading to website Content Management Systems

What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club - join one of the most active social clubs in Perth with over 900 members

Applications Close: Sunday 14th September 2025

BetterJourneysRAC

LI-TM1

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