Marketing Manager, Anz

BACKGROUND OF THE APPOINTMENT

The appointment of Marketing Manager, Retail & Online will focus on driving sell-out of Jabra (and BlueParrott) product lines through key retail channels - both online and offline and elevating Jabra market share in Australia and New Zealand Market (ANZ). The role will require close working alignment with the regional & local-market retail & online sales leadership.

GN Audio (Jabra/BlueParrott) is looking to strengthen its Retail & Online Marketing (i.e., Consumer Marketing) team in the region; introducing increased online/digital and channel/trade marketing capability to accelerate retail partner marketing engagement and deliver best-in-class launch and in-life marketing programs for its family of wireless (and true wireless) headphones/earbuds. Consequently, GN Audio (Jabra/BlueParrott) is looking for a consumer marketer with proven track-record within CE across the region.

ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA

As Marketing Manager, Retail & Online (ANZ) you will join GN Audio’s Global Marketing team, which consists of 130+ employees across the globe. You will work flexibly from the GN Audio (Jabra/BlueParrott) office in Australia and will report to the Marketing Director, APAC Head of Retail & Online Marketing. You will also be required to work closely with the Head of Sales, Retail & Online (Australia & New Zealand), and the wider Retail & Online APAC sales team.

The position offers a flexible working location and will require regional travel to customer across the region on a regular basis (in normal circumstances), as well occasional global travel to attend (for example) global kick-off events or major tradeshows.

The overall purpose of the ANZ retail & online marketing team is to build and execute retail marketing programs and to drive sell-out of GN Audio’s Jabra & BlueParrott product portfolios through priority retail channels (both in-store and online) in close collaboration with the regional sales team.

**MAIN RESPONSIBILITIES**:
In this role, you will be responsible for the planning, execution, and measurement of retail & online marketing activities with priority retail partners (e.g., JB Hi-Fi, Officeworks, Harvey Norman, Amazon). You will work collaboratively with sales colleagues, distribution partners and key retail contacts to develop channel marketing plans/campaigns that span both the online and offline world, and which deliver against clear sell-out goals. You will also be responsible for consumer PR and digital marketing planning locally.

As a key member of the Regional Retail & Online Sales/Marketing team you will work to drive instore and online visibility (including retailer search optimization), store staff and third-party (reviewer) recommendation & the promotion of the Jabra line-up of Bluetooth wireless headphones & truly wireless earbuds with identified priority retailers.

SPECIFIC WORK TASKS AND RESPONSIBILITIES
- Execution of the R&O channel marketing plan, working directly with key retailers in Australia & New Zealand to implement activities such as in-store displays & training, to-channel and through-channel communications, co-op sell-out campaigns and online initiatives
- Working hand-in-hand with local sales account teams to develop & execute specific sell-out campaigns for priority partners, agreeing targets for run-rate uplift and measured against these
- Identifying new opportunities for retail excellence within priority partners to drive incremental sell-out
- Planning, delivering & measuring the effectiveness of digital campaigns with retail partners, and ensuring that Jabra online presence is maximized within partner e-shops/e-commerce sites (whether Jabra brand pages, product detail pages or inclusion in partner online campaigns)
- Through training & education, creating Jabra brand advocates amongst retail sales associates to help tell the brand story and drive sell out
- Coordination of the PR plan in collaboration with PR/Comms team at APAC level
- Negotiation & management of the overall ANZ Retail & Online marketing budget (including marketing opex, MSF, co-op funds and retail space fees)
- Reporting on retail/online marketing execution and performance against agreed metrics monthly & attendance of ANZ Quarterly Planning Reviews
- Attendance of customer meeting with the Retail & Online sales team, as necessary
- Coordination of regional sell-in presentations to retail customers in collaboration with the sales team and the regional (APAC) product marketing manager

GREATEST CHALLENGES / ATTRACTIONS OF THE JOB

The role offers an exciting and challenging opportunity to become part of the ANZ sales/marketing team which is on a tremendous growth trajectory. The role requires a highly motivated and determined team-player, who is ready to make a real impact across this region.

You will get the chance to work with an experienced R&O sales leader, and to be part of a high-performance sales/marketing team. The role will