Anz Marketing Manager

**Why join LEAP?**
- Your work matters. Helping lawyers help people sits at the heart of everything we do. We solve real world problems that improve and support local, everyday law firms. So they can do their best work for the people in the communities they serve.
- Make an impact. You won’t be another ‘cog in the wheel’ here. We give full trust and autonomy for you to be heard, to work on big & complex projects - and to make a real difference.
- Work with a group of authentic, passionate people who love what they do.
- Well-funded and global. LEAP is the leading provider of Legal Practice Productivity Solutions across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland and New Zealand. We're part of ATI - one of the largest international LegalTech companies.
- Flexible and hybrid working. We'd like to find this person in Sydney, but we want you to work in a way that suits you and we're open to flexible arrangements that support you.
- Grow your career with us. Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. We're not afraid to pivot based on market conditions - you will always have the opportunity to stay ahead of the curve and do your best work here.
- Generous parental benefits - 18 weeks gender-neutral paid parental leave.
- We value your well-being - enjoy an additional paid wellbeing day every year, free platinum fitness first gym membership and monthly massages in the office. We'll throw in a catered lunch and breakfast every week too. Oh and a professional barista.

**Who we are**

For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to ‘Help lawyers who help people’. The market leading software we develop and support is used by more than 100,000 lawyers and their staff in small and medium sized law firms.

**What you're working towards**

This is an exciting opportunity to work at the frontier of the technology space and make a powerful impact streamlining our customers' ways of working and giving them space to do more for their clients. A place where your unique perspective and a little human touch will do wonders, not just for lawyers who help people, but in shaping the future of legal technology.

**What you'll do**

You'll join as a new member of our next generation Marketing function. We're looking for a hands-on Marketing Manager to shape and execute our ANZ marketing strategy to reflect the evolution of our product offering. We're disrupting how we add value to the ANZ legal community, and this needs a significant shift in how we drive LEAP's brand awareness, recognition and AI product adoption.

Starting as a team of one, you will play both a key strategic and delivery role until you have set the strategy and build your team. You'll partner with an experienced team of global Marketers and ANZ leaders to drive brand awareness, lead generation, and market engagement through national content creation (podcasts, videos), website and socials. You will have a unique opportunity to experiment and help us figure out the right channels to scale our marketing engine.

**To make this happen, the Head of Marketing will**:

- Use your deep understanding of lawyers’ everyday challenges to develop and execute a content strategy that succinctly explains how LEAP products help solve their problems. Use data and insights to measure the effectiveness of content and optimise performance.
- Drive a refreshed strategy for customer and partner events - fostering high quality interactions and deeper client engagement
- Oversee the Australian website including maintaining existing pages, ideating, scoping, roadmap planning and prioritisation
- Build product marketing strategies to improve the success of our solutions in the market, increase feature or product usage, and sales of LEAP products.
- Collaborate with cross-functional teams including Sales, Product, and Customer Success to align Marketing efforts with broader company goals. Your work will directly impact pipeline growth and customer acquisition, being involved in aspects ranging from digital channels to community building and field marketing, ensuring a cohesive and effective approach.
- Own social media management, crafting and executing strategies to amplify LEAP's presence across LinkedIn, X (Twitter), Instagram, and more. You’ll ensure our voice resonates with legal professionals.
- Build a strategy for paid advertising for campaigns across LinkedIn, Google, Facebook, and more focusing on delivering quality conversions. You’ll experiment with messaging, formats, and targeting to optimise performance.
- Leverage data to track performance, monitor competitors, and uncover actionable insights. Continuously refine strategies to maximise impact and drive growth.

**Requirement