CRM and Digital Marketing Campaigns Manager

MCBD (Marketing, Communications and Business Development)
- Asia Pacific Region

 
- SYD0001PZ Requisition #

Arup’s purpose, shared values and collaborative approach has set us apart for over 75 years, guiding how we shape a better world.

We’re seeking a digital marketing professional to lead and execute campaigns across Australia, New Zealand, and Southeast Asia, leveraging CRM, Marketo, and other digital platforms to deliver personalised, brand-enhancing experiences aligned with Arup’s business priorities. This is a 12-month parental leave cover role that also includes strategic CRM management for marketing and communications.

**The Opportunity**
(What will I do?)
- Develop and implement digital marketing campaigns as part of integrated marketing and communications campaigns.
- Design campaigns that enhance Arup’s brand, client relationships and support winning work.
- Provide digital marketing advice and guidance to marketing managers and others.
- Optimise Arup’s utilisation of the full capability of marketing related platforms -CRM and Marketo, etc to lead the delivery of leading practice digital marketing approaches for the Australasia M&C Team.
- In collaboration with the Content and Creative team ensure Arup digital marketing campaign content brings the Arup brand to life, reflects best practice is high quality and high impact.
- Define, measure and report digital marketing campaign metrics, including using metrics to inform future campaign improvements and optimise campaign results.
- Keep abreast of leading digital marketing practices, sharing with the Marketing & Communications community and introducing leading practice into Arup’s digital marketing activities.

At Arup, you belong to an extraordinary collective - in which we encourage individuality to thrive. Our strength comes from how we respect, share and connect our diverse experiences, perspectives and ideas.
Appendix AYou will have the opportunity do socially useful work that has meaning - to Arup, to your career, to our members and to the clients and communities we serve.

**Is this role right for you?**
(What will I bring?)
- Experience in digital marketing in a B2B, B2G context.
- Demonstrated experience in integrating effective digital marketing strategies and tactics to enhance brand, support relationship development and business generation in the context of a largely relationship-based sales model.
- Knowledge of leading practice digital marketing campaign design and approaches, deep understanding of Marketo marketing automation, CRM (preferable MS Dynamics 365) and other marketing related channels and technologies and how each can be most effectively used to support business objectives and customer engagement.
- Understanding of the principles of SEO and google analytics, search and paid social media options and approaches.
- Experience in working within a connected digital ecosystem - web, CRM, marketing automation and social media and the design of campaigns to create seamless customer journeys that optimise audience engagement and lead generation.
- Excellent writing skills for web and social media.
- Hands-on to getting things done with a proactive, can-do attitude.
- Strong interpersonal, communication skills and an effective team player.
**What we offer you**

At Arup, we care about each member’s success, so we can grow together.
Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair, and equitable pay, we offer a career in which all of our members can belong, grow and thrive - through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling eligible members to share in the results of our collective efforts.

**Explore the perks of a career with Arup Australia**:

- Hybrid working policy and flexible working hours.
- Paid parental leave for the primary carer of 16 weeks or 32 weeks at half pay and as well as generous unpaid leave benefits.
- Paid parental leave for the non-primary carer of 4 weeks plus the opportunity to access extra paid and unpaid leave of up to 16 weeks if you later become the primary carer (any leave taken at the time will be deducted from the total 16-week parental leave benefit).
- Birthday leave
- Annual leave loading
- Ability to purchase additional leave of up to 20 days for permanent employees.
- International mobility opportunities
- Insurances (life & income protection)
- Interest free solar energy and bicycle loans
- Novated car