Head of Direct to Consumer

**Introduction**:
**About Us**: Brown Family Wine Group is one of Australia's most loved and respected wine companies built on over 130 years' experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.
Our portfolio has grown over time to now include market leading wine brands such as: Devil's Corner from the East Coast of Tasmania, Tamar Ridge and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa Victoria the spiritual home of our business.
We are extremely proud to produce a brand portfolio of wines that boasts Australia's #1 White Wine, Australia's #1 Premium Prosecco, Australia's #1 Pinot Noir along with being the #1 most powerful wine brand in Australian market together with numerous award-winning wines across several varietals that consumers continue to love.
At Brown Family Wine Group, we are passionate about both our quality wines and our amazing people, and we remain committed to the core family values of our company being: Wellbeing, Respect, Innovation and Pride in What We Achieve Together. We are proud that our business has recently been certified as "A Great Place to Work" and remain committed to honouring this recognition throughout all aspects of the business.
**Description**:
**What's Involved**:
In this role you will be responsible for Brown Family Wine Group's total Digital and DTC marketing strategy, connecting our digital marketing, customer experience, loyalty/CRM and content across all owned and earned channels to deliver compelling brand experiences across al brands that will deliver advocacy, sales and drive long-term consumer partnerships.
You'll be helping us to inspire the love of wine for generations to come, but some of your main responsibilities include:

- Development and execution of the DTC digital marketing strategic plan.
- Creating a targeted and personalized digital communications strategy delivering an effective marketing and omnichannel experience.
- Lead the strategy and management of our CRM program.
- Create and implement strong loyalty programs for all brands.
- Oversee the BFWG portfolio of brands content, digital marketing and social media ensuring optimal content in the right place and right time.
- Monitor and continuously improve SEO in alignment with brand, product and site objectives.
- Lead Voice of Customer projects and data and insights.

**Skills and Experiences**:
**What you'll need to succeed**:

- Degree qualified in one or more of the following disciplines - Marketing, Communications, Branding, Digital and/or CRM/Loyalty.
- Experience in leading and managing a team to deliver results across many platforms and touchpoints.
- Experience managing an eCommerce P&L and driving sales revenue.
- Experience in building, optimising and analysing Consumer databases.
- Experience working and optimising ecommerce platforms and sites from a content perspective.
- Deep understanding of all digital marketing and social media platforms and the respective approaches to each.
- An understanding of leading-edge web design and development concepts.
- Ability to engage internal teams and stakeholders.
- Innovating and inherent curiosity and stakeholders.
- Innovating an inherent curiosity in understanding consumers.
- Current Drivers License.

If you were here with us in the last few months, you may have been a part of:

- Helped grow each brand's database by 20%.
- Rolled out an enhanced loyalty scheme to reward our loyal consumers.
- Been part of brand-wide workshops to help define the direction of our business.
- Visited our sites across Victoria and Tasmania to gain a deeper understanding of our teams and consumers.
- Taken part in our internal beginner and intermediate wine appreciation courses with our wine ambassadors.
- Sampled our innovative new releases (as well as our continual classics).
- Listened to some of the funniest jokes from your charming team members.

What's on Offer?
- Work within one of Australia's leading wine companies.
- A strong focus on upskilling, training and career development.
- Fantastic company culture.
- Be part of a passionate and dedicated team.
- We are a Certified Great Place to Work.
- Generous employee benefits including discounted wine products.
- Workplace flexibility.