Digital Marketing Analyst

1 week ago

Perth, Australia ABN Group Full time

494351
- Perth
- Marketing/PR/Communications
- Full-time (Permanent)

**Our Company**
For almost 45 years, ABN Group has been a leader in the building, property and finance industries, helping thousands of Australians achieve the dream of home ownership across Western Australia and Victoria. With more than 90,000 homes built - from first homes to luxury residences - our reputation is built on trust, with one in four customers referred by someone who has experienced our commitment first-hand.

**What You Will Be Working On**
We’re looking for a detail-oriented and data-driven **Digital Marketing Analyst** to lead performance reporting and insights across our multi-brand, multi-channel marketing activity. Sitting within our centralised digital marketing function, this role will be pivotal in driving efficiency, surfacing customer behaviour trends, and equipping our teams with actionable insights to optimise campaigns and inform business decisions.

Key responsibilities include:

- Developing and maintaining a centralised reporting ecosystem across GA4, Salesforce, Marketing Cloud, paid media platforms and CRM systems.
- Building automated dashboards and reports that provide clear visibility of marketing performance and ROI.
- Defining and governing campaign tagging and tracking frameworks to ensure consistent data capture and attribution.
- Translating complex data into actionable, story-led insights that improve channel mix, spend allocation and campaign optimisation.
- Supporting marketing teams with training, playbooks and tools to strengthen data literacy and measurement capability.

**Who Will Be Successful**
You’ll thrive in this role if you’re passionate about turning complex data into simple, actionable insights that drive smarter marketing outcomes. With a strong understanding of digital analytics, campaign performance and the customer journey, you’ll combine technical skill with commercial thinking to add real value.

We’d love to hear from you if you have:

- 3-5 years’ experience in digital analytics, reporting or performance marketing in a multi-brand environment.
- Hands-on experience with dashboards and reporting tools such as Power BI, Looker or Tableau.
- Expertise in GA4, GTM, campaign tagging and CRM/marketing data integration.
- Familiarity with Salesforce reporting and attribution.
- The ability to simplify and communicate data to non-technical stakeholders.

**Why ABN?**
We’re not just offering a role; we’re inviting you to be part of a community that values innovation, passion and excellence. Our people enjoy:

- Exclusive employee discounts across the Group
- Flexible work arrangements to support work-life balance
- Career growth opportunities within a thriving organisation
- Wellbeing programs and discounted private health insurance
- Paid parental leave for both primary and secondary carers

**To Apply

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