Lead Digital Analyst

As a strategic and hands-on Lead Digital Analyst you will join our Digital Experience Program. In this role you'll embed analytics as a core capability in digital product delivery , drive deep insights that shape our digital experience, and lead a high-performing team .

What you'll be doing

Driving insights that shape digital experience, optimise conversion, and support RAC's member and business goals.

Leading and mentoring a high-performing digital analytics team and providing guidance to data analysts working within the Digital Experience domain.

Embedding analytics as a core capability in digital product delivery, influencing roadmaps, prioritisation, and optimisation.

Partnering cross-functionally with product, UX, marketing, and technology teams to align analytics with shared outcomes.

Ensuring data quality and governance , overseeing tracking, tagging, and measurement standards across digital platforms.

Translating data into action , using storytelling and visualisation to present insights and influence decision-making at all levels.

Shaping strategic direction , managing the analytics roadmap and representing Member Experience needs in platform planning.

What you'll bring

A natural leader who inspires and empowers others, builds strong relationships, and thrives in collaborative environments with the ability to embed analytics in decision-making processes.

Relevant tertiary qualifications in fields such as Mathematics, Data Science, Economics or similar, or equivalent hands-on experience in digital analytics.

Google Individual Qualifications and technical proficiency across Google Analytics, Google Tag Manager, and data visualisation tools (e.g. Power BI, Looker Studio).

Significant experience in digital or data analytics within large, complex, or multi-brand environments, with a strong grasp of web and app behaviour analysis.

Working knowledge of SQL and Excel, with familiarity in Python or R a bonus.

A solid understanding of segmentation, funnel analysis, and A/B testing.

Proven ability to translate complex data into clear, actionable insights, with strong data storytelling and visualisation skills tailored to diverse stakeholders.

What can we offer you?

A workplace culture where our people feel valued, respected and empowered.

Work in flexible ways that meet work/life commitments and support wellbeing.

Be part of a purpose led organisation that gives back to the WA community.

An environment that values ongoing career development.

Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance

Opportunities for community engagement and corporate volunteering

Apply online – send us your CV showcasing what you can bring to the team.

Please note: We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.

About RAC

As an Equal Opportunity Employer, RAC values inclusivity and promotes a workplace that actively seeks to welcome contributions from all people. If you need assistance or adjustments to fully participate in the application process, please contact #BetterJourneysRAC #LI-JC1

RAC is a purpose-led member organisation.

Established in 1905, RAC has evolved into one of the most trusted organisations in the state, with more than 1.3 million members. At RAC we don't have shareholders. That means we reinvest our profits for the better of our members and our State.

Our Purpose is to be the driving force for a better WA.

Our Vision to 2030 is to create a safer, sustainable and connected future for Western Australians.

Our Mission is delivering great member services and experiences, whilst inspiring positive community change that makes life better in WA.

RAC is an equal opportunity employer. We continue to build an inclusive workplace where we respect and celebrate differences. We encourage applications from diverse groups including Indigenous and Torres Strait Islander people, physical ability, all age s , LGBTQI+ identities , all languages and diverse culture s and background s .