Lead Digital Analyst

5 days ago

West Perth, Australia Royal Automobile Club of WA Full time

As a strategic and hands-on Lead Digital Analyst you will join our Digital Experience Program. In this role you’ll embed analytics as a core capability in digital product delivery, drive deep insights that shape our digital experience, and lead a high-performing team.

What you’ll be doing- Driving insights that shape digital experience, optimise conversion, and support RAC’s member and business goals.- Leading and mentoring a high-performing digital analytics team and providing guidance to data analysts working within the Digital Experience domain.- Embedding analytics as a core capability in digital product delivery, influencing roadmaps, prioritisation, and optimisation.- Partnering cross-functionally with product, UX, marketing, and technology teams to align analytics with shared outcomes.- Ensuring data quality and governance, overseeing tracking, tagging, and measurement standards across digital platforms.- Translating data into action, using storytelling and visualisation to present insights and influence decision-making at all levels.- Shaping strategic direction, managing the analytics roadmap and representing Member Experience needs in platform planning.

What you’ll bring- A natural leader who inspires and empowers others, builds strong relationships, and thrives in collaborative environments with the ability to embed analytics in decision-making processes.- Relevant tertiary qualifications in fields such as Mathematics, Data Science, Economics or similar, or equivalent hands-on experience in digital analytics.- Google Individual Qualifications and technical proficiency across Google Analytics, Google Tag Manager, and data visualisation tools (e.g. Power BI, Looker Studio).- Significant experience in digital or data analytics within large, complex, or multi-brand environments, with a strong grasp of web and app behaviour analysis.- Working knowledge of SQL and Excel, with familiarity in Python or R a bonus.- A solid understanding of segmentation, funnel analysis, and A/B testing.- Proven ability to translate complex data into clear, actionable insights, with strong data storytelling and visualisation skills tailored to diverse stakeholders.

What can we offer you?- A workplace culture where our people feel valued, respected and empowered.- Work in flexible ways that meet work/life commitments and support wellbeing.- Be part of a purpose led organisation that gives back to the WA community.- An environment that values ongoing career development.- Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance- Opportunities for community engagement and corporate volunteering
- About RAC#BetterJourneysRAC #LI-JC1

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