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Paid Search Lead
2 weeks ago
DriveAway is looking for a Paid Search Lead to work in our in-house Marketing team, managing the paid search budget, driving consumers to the DriveAway websites.
This role requires someone who is passionate and driven, with a strong analytical focus. We need someone that can manage a substantial budget, with hands-on, comprehensive experience with Google Ads, and have optimised campaigns to drive performance.
**The core responsibilities include**:
- Assume responsibility and ownership of the Paid Search campaigns and results for DriveAway and Auto Europe AU and NZ campaigns across Google & Bing platforms
- Monitor and perform ongoing keyword optimisation
- Data testing, collection and analysis, identify trends and providing insights to achieve maximum ROI in paid search campaigns
- Create, execute and report on tests to maximise CTR & conversion rates, and reduce CPC
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Balance media spend to meet channel targets, estimating monthly costs and reconciling discrepancies
- Research and analyse competitor advertising links
- Explore, quantify and qualify paid search opportunities through untapped paid search channels
- Work closely with SEO and Marketing team on keyword insights to maximise content optimisation
- Strive for increased responsibility, self-improvement and personal development
- Communicate with product and pricing managers on updates, testing ideas & new offers
- Leverage global Marketing teams when required
**Competencies & experience required**:
- Minimum 2+ years’ experience in Paid Search
- Proven SEM experience and success managing multiple campaigns across Google and Bing platforms
- Strong interest in working in international markets
- Experience with website analytics tools (e.g, Google Analytics)
- Well-versed in performance marketing, conversion, and online customer acquisition
- In-depth experience with bid management tools
- Strong analytical skills and experience generating SEM reports
- Confidence in presentation and communication to provide information, ideas and strategies to key stakeholders
- High level of proficiency with data analysis and strong attention to detail
**What’s on offer**:
- Excellent company culture, be a pivotal member of a small, dynamic team
- Convenient North Sydney location, close to public transport
- Competitive salary package
- Hybrid work options available
- Chance to develop skills with ongoing development
- International support, strength from global company
If you have the experience and knowledge above, can work autonomously as well as contributing to the team effort, are passionate, enthusiastic and proactive with the ability to think outside the norm then we want to hear from you.
- DriveAway is proud to be an equal opportunity employer, where diversity is valued, and we are committed to providing an inclusive, collaborative work environment._
- Please note, only applicants with the appropriate visa to live and work in Australia on a permanent basis will be considered. Sponsorship will _**_not_**_ be offered with this role._
