Marketing Manager

Company Description

Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

**Job Description**:
Independent journalism has never been more important. The Sydney Morning Herald, The Age and the Financial Review are Australia’s most awarded newsrooms, telling the biggest stories with bravery and balance. Every month, 12.8 million Australians trust us to deliver breaking news, investigative journalism and unmissable analysis on the issues that matter.

We’re looking for a talented Marketing Manager to deliver innovative campaigns designed to engage our metro subscribers and demonstrate subscription value through key content amplification, personalised communications and subscriber offers with the key goal of reducing churn.

You will be responsible for the strategy, development and execution of key engagement initiatives and triggers using Salesforce Marketing Cloud to deliver a personalised subscriber experience and drive engagement with podcasts and newsletters.

You will collaborate closely with key internal and external stakeholders to ensure our subscribers stay informed and deepen their connection with our newsroom.

**In this role you will**:

- ** Deliver key engagement initiatives**: Use subscription data and insights to develop campaign marketing plans for key content, podcast and newsletter launches. You will own the entire process from planning to executing, optimising, reporting and analysis of performance.
- ** Promote key editorial content**: Collaborate closely with key editors and journalists in our newsrooms to ensure subscribers are informed on the latest from our newsrooms, deepen their connection with our journalists and raise awareness of our breadth of content to help subscribers feel part of our community and drive affinity and advocacy of the brands.
- ** Support with digital campaigns**: Work closely with the Marketing Lead to develop, deploy and manage campaigns that engage subscribers off platform.
- ** Promote newsletters and podcasts**: Develop and manage the BAU comms plan for podcasts and newsletters to increase subscriber engagement with these products.

**Qualifications**:
**You are**:

- A self-starter with a minimum of 3 years experience in customer marketing, CRM or data-driven marketing role.
- Talented at delivering creative ideas and innovative campaigns with an innate attention to detail to execute high-quality deliverables.
- Experienced working in a fast-paced and highly cross-functional organisation, with the ability to manage multiple priorities and deadlines.
- Proactive towards fostering strong stakeholder relations with demonstrated ability to build buy-in and gain agreement for strategies and concepts.
- Able to demonstrate tenacity, stopping at no end to get to the root of an issue and find a solution.
- Experience using Salesforce Marketing Cloud and Marketing Cloud Personalisation or similar platforms are desired.

Additional Information
**Our Commitment to Diversity and Inclusion**:
**Disclaimer**: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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