Media Planning Specialist

1 day ago

Sydney, Australia Bluefin Resources Full time

**Iconic Australian institution**:

- **Flexible working arrangement**:

- **$600 per day + super**

**The Company**

Bluefin are excited to be collaborating with an Iconic Australian institution to recruit an experienced Media Planning Specialist based on a 3 month contract.

**Day to day activities**
- Develop all level of media briefs in consultation with the Paid Media Manager and the Marketing Managers across different internal teams,
- Collaborate with all Marketing Managers on their paid media requirements across a range of multi-channel (digitally focused) campaigns.
- Review and traffic all media plans supplied by agency in order to deliver the optimum activity to market to the relevant audience.
- Responsible for planning and prioritisation of all paid media outdoor and programmatic campaigns, particularly in regards to managing scope of work with the appointed agency.
- Centralise and manage the majority of paid campaign administration including implementation and reporting processes, review and refinement of campaign templates
- Work closely with the Paid Media Manager, along with Campaign Managers, to explore methods of financial management across campaigns that assist in spend efficiencies.
- Minimum 3+ years professional experience at a media agency or publisher in an Account Manager, Client Manager or media planner/buyer role.
- Extensive experience across digital and traditional media buying and planning.
- Strong and up-to-date knowledge of the Australian media landscape, and particularly across all digital channels.
- Strong understanding of ad-ops, digital marketing, reporting and ad-serving platforms. Experience with planning media across digital performance platforms (incl. FB Ads Manager, Adwords, Google Display Network, LinkedIn Ads, Tag Management, Google Analytics) is required.
- Very strong skills in project management, specifically leading and managing multiple projects/campaigns simultaneously.
- Demonstrated ability to analyse media and sales data, to draw insights, develop actions and improve the effectiveness of campaigns.
- Excellent attention to detail.
- Excellent relationship building and management skills.
- Interest and appreciation of performing arts, entertainment and tourism experiences.
- Strong written and verbal communication skills.
- Strong presentation skills.
- Advanced Excel/Google Sheets, PowerPoint and data studio experience

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