Martech & Optimisation System Specialist - Additional Role to The Team

4 days ago


Melbourne, Australia King & Wood Mallesons Full time

Rare MarTech role where you will move out from behind the scenes and be an integral part of the Business Development (BD) & Marketing team.
- This is an opportunity to help shape the firm’s BD and marketing technology landscape, bringing in new ideas that drive business success.
- A new role to the team to take account of business needs and role requirements - now and into the future.
- Flexibility to be Melbourne or Sydney based with a balanced approach to WFH

Who are we?

A firm born in Asia, underpinned by world class capability.

With over 3700 lawyers in 27 global locations, we help our clients manage their risk and enable their growth. Our full-service offering combines un-matched top tier local capability complemented with an international platform.

We have deep roots in Australia spanning almost 200 years and acknowledge Aboriginal and Torres Strait Islander peoples as the traditional owners and custodians of these lands and waters.

Role Detail

The MarTech & Optimisation team sit within the Business Development and Marketing team (BD&M). They are responsible for managing the MarTech stack, supporting users, developing efficient processes, data governance, insights and bringing new technology and solutions to the business that help deliver on the goals of the wider BD&M team and firm.

This role will work within a small team who specialise in CRM, marketing automation, system support and development, data analysis and BD & Marketing process design. Building upon the implementation of a more integrated MarTech stack, this role will support the delivery of an ambitious roadmap to optimise the investment in technology and better meet the strategic business goals.

Reporting to the MarTech & Optimisation Manager, you will focus on supporting, improving and utilising the firm’s marketing technology stack, with a particular emphasis on Salesforce. You be responsible for building and improving technical solutions, refining business processes, and delivering actionable data insights to support decision-making and operational efficiency. You will also work with the team to support the 1,500 Salesforce users and key BD&M stakeholders.

The role involves: leading technical elements of projects, ensuring seamless system integration across platforms like Salesforce (SalesCloud with an ISV package - Sigma LCM), Power BI, Eloqua, On24, Introhive and others, while also helping to drive the adoption of systems and new processes.

About You

This role requires a strong technical background in Salesforce and other MarTech software including Power BI (or similar reporting tool) and Eloqua (or similar marketing automation platform).

You will be a proactive learner with a dedication to staying current with new technologies and improving processes and platforms by adopting new functionality and solutions. Working collaboratively with the wider team, you will need a strong team-oriented approach, capable of working closely with multiple departments and stakeholders to drive system adoption and project success. You will also bring:

- 3-5 years of hands-on experience with Salesforce, including customisation, process automation, and system integrations.
- Demonstrated experience with building and deploying Apex classes, Flows, Lightning Web Components, Visualforce and Aura Components.
- Analytics experience and an understanding of how to work with Salesforce tables and related data.
- Strong knowledge of platform configuration including custom objects, page layouts, paths and validation rules.
- Proven ability to interpret business requirements and translate them into efficient system solutions that align with strategic goals.
- Adept at explaining complex technical processes to non-technical stakeholders in a clear and
- understandable manner.
- Experience documenting processes and workflows for a variety of audiences, from technical teams to end users.
- Experience writing and delivering training materials, conducting sessions for end users on Salesforce and other MarTech platforms as well as supporting users and assisting with queries (both simple and complex).
- Proficiency in working with large data sets from multiple sources to produce actionable insights through reports and dashboards. Power BI experience preferred but demonstrated experience using similar tools would also be applicable.

Next Steps

Applications close COB Wednesday 29th January 2025.

If you have any questions or need any further information, please don’t hesitate to reach out to Bridget on 02) 9296 3563.

If you are not an Australian citizen or permanent resident, you must hold all visas and other approvals necessary for you to work for the firm in Australia.

Why work with us?

We promote a collaborative culture where people feel respected, valued and supported both personally and professionally, and where diversity and inclusion also play an important role in enhancing our knowledge,

driving innovative solutions for our clients

and creating



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