Assistant Marketing Manager

We are Subway A dedicated team of professionals supporting thousands of franchisees around the globe.
Assistant Marketing Manager - Brisbane, Australia
**Region**: Brisbane Office, Australia
Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.
Why Join Us?
At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvementin our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.
Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.
**About the Role**:
Aligned with ANZ Commercial Plan, the Assistant Marketing Manager - Brand & Content (Australia & New Zealand) is responsible for assisting in the development and execution of brand strategies and growth initiatives that strengthen brand equity, drive consumer engagement, and deliver commercial results through strong partnerships.
This role will assist with delivering integrated brand campaigns, manage drink and supplier partnerships and deliver content and activations to ensure Subway’s brand positioning is brought to life consistently across all touchpoints. Through effective cross-functional collaboration with internal teams, working closely with external partners / suppliers, partnering with external media, creative, activation and PR agencies, as well as strong communication with our franchisee network, this role will work to enhance the brands marketing plans to drive consumers to Subway in Australia and New Zealand.
Reporting to the Brand and Content Manager, all brand, partnership and content initiatives will be insight-led, locally relevant, and aligned with business objectives to deliver growth to the Australian and New Zealand markets.
**Responsibilities include but are not limited to**:

- Brand Strategy Development - Work closely with Brand and Content Manager, PR Manager and Head of Brand Marketing to develop and execute culturally resonant brand activities for the ANZ region.
- Sponsorship & Partnership Management - Act as one of the brand guardian for all sponsorship and partnership opportunities and activations / events, ensuring alignment to Subway’s brand values, tone, and objectives while maximising brand visibility and relevance
- Vendor and Partner Activity - assist with managing beverage and other category brand partnerships and marketing calendars through all marketing channels, ensuring alignment with Subway’s brand strategy, activation plans, and commercial objectives.
- Influencer & Brand Ambassador Engagement - assist with paid influencer strategy and engagement, developing content briefs and executions which align to campaign and brand objectives
- Brand Moments and Activations -create and execute distinctive, ownable brand moments and initiatives that resonate with both current and growth audiences, bringing them to life through bold, high-impact events / activations and campaigns
- Cross-Functional Collaboration - Partner with internal Digital, PR, Operations, and Product teams and external agencies to ensure campaign and brand activity is fully integrated and executed
- Market Insights & Analysis - assist with monitoring consumer trends, brand performance, competitor activity, and category insights to inform strategy
- Budget Management - assist with managing brand and content marketing budgets, ensuring effective allocation and ROI tracking brand and content marketing budgets, ensuring effective 5% allocation and ROI tracking.

**Additional responsibilities**:

- Develop and implement comprehensive brand activities aligned to ANZ business goals and global brand direction
- Ensure brand, content partnership / vendor campaigns are integrated across all paid, owned, and earned channels, alongside the Brand and Content Manager and PR Manager.
- Plan and execute vendor marketing activity across seven key accounts, aligned to mutually agreed objectives and investment (vendor / supplier partnership marketing) collaboratively working with wider marketing department to execute all plans.
- Identify and collaborate with influencers and brand ambassadors to develop brand content which promotes the brand and /or relevant campaign activity. Assist with managing this channel of work from briefing to execution to deliver on campaign / brand objectives.
- Identify opportunities for brand engagement with a focus on growth audiences, delivering localised market executions
- Manage relevant sponsorship and charity opportunities as a brand custodian, delivering co-branded initiatives that amplify reach and engagement
- Manage the brand marketing and vend