Digital Media Marketing and Social Media Coordinator

**Position**:Digital Media Marketing and Social Media Coordinator. In-house at our brand new facility in Williamstown North, 3016 VIC.

Hey It’s Zac here to present an incredibly rare opportunity: We’re looking to expand our digital media and marketing team here at GKTECH. It’s no secret that we are well established in the motorsport and automotive community worldwide, with warehouses in Australia, the United States and Japan.

Over the years we have built a reputation of the highest quality in-house content creation, an incredibly tight knit social media community and become a resource of information for many with technical blogs and easy to follow full length install videos. Boasting a huge presence online with an extensive list of world class motorsport athletes working alongside us.

**The role**:
**Content Creation & Management**
Capture, design, write and coordinate engaging content consisting of photo, video and blog posts.
Ensure content reflects brand vision and messaging.
Schedule and publish across ALL social and digital channels.
Stay on top of digital and social media trends, algorithm changes, and competitor strategies.
Experiment with new formats (Reels, TikTok, Shorts, live streams).

**Community Engagement**
Monitor comments, messages, and mentions on all social media platforms.
Respond to followers in a genuine manner and aid in growing the online community.
Assist in managing influencer, motorsport athletes, event organiser and brand relationships.

**Brand Alignment**
Work closely with the website dev team, sales, and all members of the media team to ensure consistent brand messaging across all digital platforms.

**Paid Advertising & Performance Marketing**
Run paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, etc.
Optimize campaigns for ROI (cost per click, conversion rate, ROAS).
Manage campaigns over popular sales periods such as Black Friday, EOFY & more.

**Strategic planning**
Develop and execute digital marketing strategies aligned with business goals, product releases and other news within the company.

**Analytics & Reporting**
Track KPIs (reach, engagement, conversions, website traffic, sales).
Use tools like Google Analytics, Meta Insights, HubSpot, etc.
Report on performance and make data-driven recommendations.

**Essential Skills**:
Proven experience in digital marketing and/or social media management.
Short form video editing for content like Reels/TikTok.
Long form video editing for platforms such as YouTube.
Strong understanding of social platforms including Facebook, Instagram, TikTok, YouTube, X.
Experience running paid campaigns such as Meta Ads, Google Ads, TikTok Ads, etc.
Proficiency in analytics tools (Google Analytics, Meta Insights, Data Studio, or similar).
Content creation skills including but not limited to copywriting, Canva, Adobe and or similar tools.
Knowledge of SEO/SEM principles and basic website CMS platforms e.g: Shopify.
Understanding of e-commerce marketing

**Traits for Success**:
Familiarity with influencer marketing and community management.
Creative thinker with strong storytelling skills.
Analytical mindset with the ability to turn data into insights.
Highly organized with excellent time and project management.
Adaptable and quick to learn new tools and trends.
Proactive, self-motivated, and able to work independently or in a team.
Detail-oriented with a strong sense of brand vision.

**Some advantageous traits but not necessary include**:
Experience with drifting and or other motorsport disciplines
Mechanical knowledge and experience owning and building a motorsport vehicle

You will work very closely alongside me through an extensive probation period, ensuring you understand the brands vision and direction we are heading as a business. We pride ourselves on our team environment, with shared passions and a great attitude within the workplace.

This role has an incredible amount of opportunity on offer, you will get to work alongside the worlds best motorsport athletes, witness continual growth from within a small motivated team of passionate individuals and have ample room to grow professionally within this industry - at times attending the worlds biggest automotive expo’s and drift events worldwide.

**If you feel that you are suitable for this position please include the following**:

- Cover letter as to why you are suitable for this role
- A copy of your resume that contains contactable references and examples of previous work (a portfolio and or social media accounts).

Pay: $65,000.00 - $70,000.00 per year

**Experience**:

- Marketing: 1 year (preferred)

Work Authorisation:

- Australia (required)

Work Location: In person