Events and Marketing Manager

About the role

Reports to: The General Manager
Type of Employment: Part Time (3 days per week)
Hours of Employment: Combination of office hours and out of office hours for meetings and events

**Salary**: $80,000 plus Superannuation (pro rata for 3 days per week)
Location: The Rocks, Sydney

PURPOSE OF THE ROLE

The primary purpose of the Events and Marketing Manager is to successfully plan, budget, manage and execute the annual program of TBS NSW events, with a particular emphasis on selling out all dress rehearsals. To develop and implement the marketing strategy to support the organisation, members, and individual events, and support business development through the diversification and growth of membership including developing retention and renewal strategies and seeking external partnerships.

This role is also responsible for the ongoing measurement, reporting and process improvement of these functions.

KEY ACCOUNTABILITIES

Marketing
- Develop, implement, and evaluate organisation and event specific marketing and communication strategies, to ensure the correct positioning of the organisation in line with the organisational strategy.
- Create and deliver innovative and results-driven marketing and communication plans to ensure that demand for events is met via ticket sales.
- Through targeted marketing campaigns and membership engagement programs, grow and diversify TBS NSW membership, supporting strategic priorities and engagement targets.
- Develop and execute specific communications with TBS NSW donors.
- Execute the marketing and communication plans, including the development of a range of engaging marketing collateral, content, and campaigns, and include a focus on the effective use of social media and digital marketing tactics.
- Content manage the TBS NSW website and social media platforms and write creative, engaging and accurate content for the promotion of TBS NSW events, ensuring brand values and guidelines are demonstrated and complied with consistently through all communications.
- Create proposals for the procurement/engagement of services to support communications needs and manage these services, including graphic design.
- Lead media and PR as required.
- Develop a balanced scorecard of KPI’s and targets for each marketing/event campaign. Measure and report on performance and take pre-emptive/corrective action as appropriate.

Event Management
- Manage the ticketing for all dress rehearsals and events including building events on the CRM and website and managing ticketing sales and enquiries.
- Manage the Website for all other items.
- Plan, budget, manage and deliver annual program of events (including Dress Rehearsals and other TBS NSW events).
- Work with the TBS NSW Council to develop an innovative and engaging annual program of events to engage current members and attract new members across target member segments.
- Plan, execute and report on events using established event/project management programs, processes and tools.
- Manage budgets and costs to support both the organisational marketing strategy and individual event budgets.
- Develop, execute and report on event risk management to the TBS NSW Council (including financial risks);
- Develop and execute strategies to sell tickets for dress rehearsals and events including selling tickets to groups and other dance partners.
- Research, liaise and negotiate with venues and other key suppliers to ensure the best prices and services for TBS NSW events.
- Research and liaise with suitable event guests, with the assistance of TAB and TABS, or through external contacts.
- Manage the event guest lists (including catering, table seatings and special requests).
- Manage venue catering, signage, logistics planning, AV, and other technical suppliers.
- Manage and liaise with event sponsors/partners and stakeholders.
- Research, develop and nurture commercial sponsorship relationships to seek income/contra funding to support events and support the growth of the TBS NSW brand.
- In conjunction with the General Manager, seek public sector funding, in line with the organisational strategy.
- Provide on-site management and control during set-up, delivery, and post event management for all events.
- Solicit and/or evaluate feedback from events and take appropriate action as required for future events.

Other
- Gather, analyse, and present structured information for use by the TBS NSW Council and external stakeholders for organisational planning and strategy.
- Manage the TBS NSW member data lists ensuring adherence to the TBS NSW Privacy Policy and other organisational data management policies are adhered to when using or managing member data and obtain appropriate permissions as required.
- Procure services in line with relevant TBS NSW procurement policies and procedures, including working with preferred suppliers.
- Engage and manage marketing interns.
- Ensure all activities are recorded onto the customer relationship management system (