Head of Audience Growth

Mamamia is Australia's largest independent women's media company, with a decade-long reputation for being on the pulse of what women are talking about. If the Mamamia brand were a person, we'd be the one you can't stop talking to - we're candid, warm, honest, and inclusive, and every day we're telling new stories you can't turn away from.

We're looking for a **Head of Audience Growth** to join the team.

The Head of Audience Growth will be responsible for developing and executing Mamamia's content strategy across written, social video and podcasts to engage both existing and new audiences.

Reporting to the Editorial Director, this role is critical to driving strategic thinking across all social platforms and content. This role will be instrumental in leading the content team to achieve our ambitious audience growth targets.

**About the role**
- Develop data led content strategy across audio, written and social in conjunction with Editor in Chief and Editorial Director and be accountable for its successful execution
- Utilise reporting dashboard to identify trends and empower content teams to focus on audience growth
- Track and monitor content team progress towards targets and pivot and adjust strategies as required
- Lead Social team to grow audience and build communities across all social media platforms to boost engagement with a specific focus on Instagram and TikTok
- Use insights and data to inform social video strategy and ensure regular and consistent output of content across all social media channels
- Provide insight into what our audience are talking about and contribute to Mamamia's subscription offering by effectively promoting subscriber only content across the network

**About you**:

- Tertiary Qualifications in Media, Communications or Marketing (or similar)
- Minimum 8 years in a similar role (digital media preferred)
- Excellent written and verbal communication skills
- In Depth understanding of SEO and SEO strategy
- Knowledge of mainstream social media platforms
- Experience leading teams and influencing stakeholders to achieve outcomes
- Excellent analytical and problem solving skills
- Solid understanding of Google Analytics and Chartbeat

**About us**

We're fast-paced and innovative, and democratic when it comes to strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create, and with the work, we do with our charity partner, Room to Read. The independence and empowerment of women starts with universal literacy, and since 2017, Mamamia has supported Room to Read's Girls' Education Program, which breaks cycles of illiteracy in Asia and Africa. We've funded the education of tens of thousands of girls, and Mamamia staff have visited the schools where we've made an impact.

**As well as being a meaningful and exciting place to work, Mamamia offers**:

- A fun, dynamic, and collaborative workplace culture
- Learning & Development - tailored to each person's individual goals
- A day off for your birthday (mama-me day)
- Flexible working conditions
- Monthly birthday celebrations and quarterly events
- Free breakfast daily
- Purchased annual leave scheme
- Paid parental leave
- Reward and Recognition - pick a prize from our rewards menu when you are recognised by your team
- Paid volunteer leave to get involved with our charity partners